Custom Audiences: Match Process | 2
What are custom audiences?
Custom audiences let marketers to find their offline audiences on Facebook. Using emailaddresses, phone numbers or Facebook user IDs to make the match, you can now find the exactpeople you want to talk to, in custom audiences that are defined by what you already know.This means that in addition to targeting the
of people you want to reach among theFacebook population, you can now also reach segments of
people based oninformation you have about your own, offline audiences.
How does custom audience creation work?
You segment your known customer base into groups of people youwant to target with specific messages or objectives. Each audience is represented by a list ofemails, phone numbers or UIDs. Each list should represent a meaningful audience segment.2.
When you upload your list into power editor, Facebook’s browser-based admanagement tool, the tool hashes the list on your own computer. This converts the list’scontents into a set of encoded hashes.3.
The list of hashes is sent to Facebook’s servers. Your list of emails or phone numbersis not sent to Facebook.4.
The hashed list is compared to hashed records in the Facebook system.5.
Custom audience creation:
Whenever there’s a match, the corresponding Facebook UID isadded to the custom audience you created in your account. At the end of this process, matchedand unmatched hashes are discarded.
Your custom audience is stored in your account for use in ad targeting andexclusion. The size of your matched audience is visible in the power editor, along with a reachestimate for any ad targeting you choose. No personal data about the individuals is shared.