Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Offsite Conversion Tracking_Stepbystep

Offsite Conversion Tracking_Stepbystep

Ratings: (0)|Views: 9|Likes:
Published by Zohar Urian

More info:

Published by: Zohar Urian on May 13, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

07/29/2014

pdf

text

original

 
Conversion Tracking
Measuring offsite ROI of FB ad spend
Client Team Names
 
Create conversiontracking pixel(s)
1.
Implement tracking pixelon conversion pages
2.3.
Create ads and addconversion tracking
4.
View reports to determineROI on ad spend
Conversion tracking is not new to the industry…
Facebook conversion tracking is in-linewith industry standard practices
 
 
With optimization, conversion tracking can drivesignificant advertiser value
Conversion tracking
Create tracking tags to placeon conversion pages and trackROI of your ad spend
Optimized CPM
Use the OCPM bidding optionwhich delivers ads to userswho are most likely to converton your site
Beta results show that OCPM ads generated 66% more conversionsthan identical CPC ads using the exact same budget

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->