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Table Of Contents

1.1.Definirea conceptului şi domenii de aplicare
1.2.Evoluţia conceptului “marketing direct”
1.3. Marketingul direct - avantaje şi utilitate
2.1.Secorul imobiliar, turismul şi petrecerea timpului liber
2.2.Băncile şi companiile de asigurări
2.3.Firmele mici şi mijlocii
2.4.Vânzarea în domeniul automobilelor
3.1.1.Publicitatea prin poştă
3.1.2.Publicitatea prin presă
3.1.3.Marketingul telefonic
3.1.4.Alte medii Televiziunea
3.2.Fişierele
4.1. Planificarea strategică
4.2.Ofertele şi testele
4.3. Reguli de bază pentru un rezultat eficient
6.1. Cadrul economic al dezvoltării marketingului direct
6.2. Evoluţiile de ordin social şi cultural
6.3. Experienţa românească
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Marketing Direct

Marketing Direct

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Published by Sory Soryna
marketing
marketing

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Published by: Sory Soryna on May 13, 2013
Copyright:Attribution Non-commercial

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12/20/2013

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