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Advertising With Craigslist--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(C) Richard Butler www.richardbutlerthesuccesscoach.com
ADVERTISING WITH CRAIGSLIST
Nearly any business that wants to sell more services or products will find Craigslist a usefultool for advertising. It makes no difference if these are currently being sold online or in aphysical location. Adding Craigslist to an advertising budget adds another source of potential profits.One of the major appeals of Craigslist, compared to other advertising, is the low riskassociated with posting. This is because it is free to post on Craigslist (real estate and joblistings are the exceptions). When you post ads you have to follow the proper guidelines.Because listing on Craigslist is free, the business owner doesn't have to worry about thereturn on their investment. Any sales can be considered pure profit.
Finding Your Customers on Craigslist 
One other fact why posting ads on Craigslist is such a good idea is the existence of numerous potential customers. According to its own reports Craigslist pages have aroundfour billion views on a monthly basis. The estimates are ten million monthly visitors. It'sobvious that ads shown on Craigslist are going to get some notice from potential buyers.With such a big amount of people visiting Craigslist every month the possibilities for advertising are virtually unlimited. Of course, this doesn't guarantee that the visitors willautomatically consider what you have to offer. The rules of effective marketing still apply onCraigslist. Your ads have to create curiosity, convey the right information and be in the rightplace for your prospective customers to see it.
Connect With Your Target on Craigslist 
As mentioned, their are millions of visitors to Craigslist every month. But you have to usetargeted advertising to make the most of those numbers. If you use a scattershot approachyour results will suffer. In simple terms, anyone who has an interest in what you are offeringis your target.One of the main features of Craigslist is the fact that it has different categories for posting.Think of it as a super-powered version of the newspaper's classified section. After determining the people who would most likely have an interest in your product you need tofind the corresponding category on Craigslist. If you are offering guitar lessons post in themusic area, as opposed to automobiles. There may be times when posting in more thanone category makes sense, as long as they are relevant you should be okay. If you overdoit, it could be considered spamming.
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