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Consumer is the kingConsumer is the king
Products made on consumerProducts made on consumerpreferencepreference
Consumer demand variesConsumer demand varies
 Tastes, preferences and habits Tastes, preferences and habitschange from person to person.change from person to person.
 
PRICEPRICE
CHANGING NEEDSCHANGING NEEDS
INCOMEINCOME
 TASTE TASTE
RURAL MARKETRURAL MARKET
HABITHABIT
CONSUMER’S EXPECTATIONSCONSUMER’S EXPECTATIONS
 TARGET AUDIENCE TARGET AUDIENCE
ADVERTISINGADVERTISING
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