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coke story

coke story

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Published by rejiadi
everything abt coca cola till date
everything abt coca cola till date

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Published by: rejiadi on Apr 10, 2009
Copyright:Attribution Non-commercial

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05/09/2013

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TheStory…
Prepared byA.REJI
MBA (PART II) 4
th
SEMESTER,SESSION : 2007-2009
Internal guideProfessor. SUMIT RAY
(IISCO HOUSE, 7
th
FLOOR, 50 CHOWRINGHEE ROAD, KOLKATA 700 071)
 
Executive summary
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is theworld’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canningoperators, distributors, fountain retailers and fountain wholesalers. Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in athree legged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water wasteamed with the new syrup, whether by accident or otherwise, producing adrink that was proclaimed “delicious and refreshing”, a theme that continuesto echo today wherever Coca-Cola is enjoyed. Coca-Cola originated as asoda fountain beverage in 1886 selling for five cents a glass. Early growthwas impressive, but it was only when a strong bottling system developedthat Coca-Cola became the world-famous brand it is today. Coca- Cola wasthe leading soft drink brand in India until 1977, when it left rather thanreveal its formula to the Government and reduce its equity stake as requiredunder the Foreign Regulation Act (FERA) which governed the operations of foreign companies in India. In the new liberalized and deregulatedenvironment in 1993, Coca-Cola made its re-entry into India through its100% owned subsidiary, HCCBPL, the Indian bottling arm of the Coca-ColaCompany. The main objective of this study lies in understanding theorganization.
 
Acknowledgement
I am very much obliged to
Professor. SUMIT RAY
(Faculty, EIM) myinternal guide who have given me valuable suggestions by providing mefeedback with which I was immensely benefited.I was also very much benefited by the help being provided by my institute, by providing me with the necessary information, reference books that Irequired.

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