Fortune at the Bottom of the PyramidFrancisco Ma. T. GuisonITETHIC 3
rd
Term, S.Y 2008-2009 Page 3
As stated here on the book, the 21
st
century number one problem is the poverty; furthermore,disenfranchisement considers the world’s number one problem. This only means that the world is in needof entrepreneurs who will be responsible for the solutions of daunting problems occurring in our worldtoday. This chapter provides basic assumptions for the bottom of the pyramid.
•
First, the poor represent as a “latent market” meaning that these poor people are underlying toactive engagement of private enterprises. They don’t have the opportunity to acquire this.
•
Second, the Bottom of the Pyramid provides a new growth and opportunity for private sectors.The previous solutions cannot now create markets in Bottom of the Pyramid. Meaning that theseprivate sectors had enough power to acquire BOP as a market.
•
Third, BOP Markets must become an integral part of work of private sector. That means the mostimportant and the basic part can be conducted by the community. One way of doing this is anCSR-Corporate Social Responsibility.These are the best guidelines to avoid poverty in our country. Appreciate each of it and these powerfulconcepts will go back to us and gain more advantage. It is for the betterment of the world.
What I’ve learned:
As stated on this chapter, the main purpose of this book in overall is to illustrate that the typical pictures ofpoverty mask the fact that the very poor represent courageous entrepreneurs and value-consciousconsumers. This only means that it’s time for the people of the world to know that people are changingand evolving to fight against poverty. The so called “Poverty mask” must be removed in the lives of everyindividual living here on earth.I’m very interested in this book because, we can apply our learning in ethical and moral values as well asintegrating or combining the concept of vertical solutions particularly the market towards the fight againstthe poverty. Technology and Ethical values are present here. Therefore, as a student, we must learnabout these concepts. Thanks to our program because we can combine our ethical values as well asmarketing skills and be able to do a fortune at the bottom of the pyramid.
Integrative Questions:1.
What is the Bottom of the Pyramid?
2.
How does it affect less fortunate people lives?
3.
Can we easily integrate this concept for them?
4.
What are the purposes or what are the advantages of this chapter?
5.
What are the so called “Tiers” for?
Citations: N/A
Leave a Comment