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ICICI Bank Markeing Strategies

ICICI Bank Markeing Strategies

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Published by Sanjog Devrukhkar
By Sanjog Devrukhkar (ॐकार)
By Sanjog Devrukhkar (ॐकार)

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Published by: Sanjog Devrukhkar on Apr 11, 2009
Copyright:Attribution Non-commercial

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06/29/2014

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Hum hain na!
Marketing Strategy
 
of 
 ICICI Bank Ltd.
Deposit Products
Presented By: Sanjog Devrukhkar (Roll No.:11)
 
Hum hain na!
Introduction
India’s second largestbank614 branches andextension counters2200 ATM’SBiggest private sectorbank in IndiaMost valuable bank inIndia in terms of marketcapitalizationDescribed by thecompetitors and industryexpert in one word –
“Aggressive”
 
Hum hain na!
Firsts in the Industry
Introduced concept of branding in the Indianbanking industryProcess, People and Physical evidence – brought tolife by ICICIProduct InnovationIntroduction of DSA’s and DST’sUnleashed the power of the internetFirst bank to focus on retail banking as a driver forgrowthComprehensive data centre availability & dataprotection solutions

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