• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Lifting the Lid on Search Marketing
~
how it works; what you can do
~
Note: This presentation was created for the 2009 Travel Distribution Summit held in Singapore on April 2, 2009
driversplanningtoolsexecutiontracking
www.waterandstone.com
 
what is
search marketing 
?
 The term search marketing encompasses a rangeof activities, from classic search engineoptimization, to management of pay-per-click(PPC) services, to use of Web 2.0 techniques topromote your site and make it more visible tosearcher. drivers planningtoolsexecutiontracking 
www.waterandstone.com
 
key factors to consider 
 
 
The domain name
 
Relevant Inbound links
 
Content of URLs
 
Amount of content
 
Keyword density
 
Internal link density
 
The age of your domain
 
Consistency of your search marketing efforts -inconsistent efforts under-performdriversplanningtoolsexecutiontracking 
www.waterandstone.com
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...