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The Vegan SocietyDonald Watson House21 Hylton StreetBirmingham B18 6HJT. 0121 523 1730info@vegansociety.comwww.vegansociety.com
An increasing number of people eat and enjoy vegan food on aregular basis. They will jump at the chance to eat at anestablishment that has tasty, nutritious and varied vegan options.It often takes just a few small changes to make vegan foodavailable and in the process improve business.As well as bringing in new customers most veganfood has the bonus of being cheap with big profitmargins.You can use this guide to ensure that you have a good deal tooffer whenever a vegan walks through the door.Of course, it’s not just vegans who will be happy. Vegan food canbe enjoyed by all your customers and will open up your establishment to the following groups of people:Vegans, meat-reducers, vegetarians, thegrowing number of people with a lactoseintolerance or milk or egg allergy (severalmillion in Britain), people who have cutdown on animal products for healthreasons; and people whose religionencourages them to forgo all meat, certain types of meat and/or eggs, e.g. Sikhs, Muslims, Jews and Hindus.You also open your establishment to any group or office party thatincludes a vegan. The standard of your vegan cuisine may meanthe difference between winning and losing their custom.Although you may start with small changes there is little doubt thatthe more effort you invest the more likely you are to end up withsome fantastic vegan choices. This booklet gives a taste of thevast range of vegan products available and the endless ways inwhich you can use them. It also includes a few tips on marketingto help you reach your new audience.
vegan catering for all
an information guide for caterersby The Vegan Society
vegan food is suitablefor everyone to enjoymost vegan meals arecheap to produce andhave big profitmargins
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Page1.
Introduction
3.
What vegans eatUseful ingredientsWhy vegan?Definition of a vegan
4.
Useful ingredients (continued)
4.
A few important guidelines
6.
Menu ideasBreakfastStarters, snacks & party foodMain coursesSaladsDessertsSweeteners
10.
RecipesBasicSoupMain coursesDesserts
19.
Animal substances and stumblingblocks
20.
Where to get more recipes andinformation
20.
Cross contamination and how toavoid it
21.
Marketing your new vegan dishes
21.
Recommended reading
22.
List of wholesalers
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In other words, oneperson in four may belooking for a plant-basedmeal when eating out.Now that is a huge marketby any standards,particularly since thesepeople tend to be affluentand can afford to eat outfrequently.
John Hartley (Profit fromEmerging Dietary Trends)
The total UKVegetarian and Veganfood market has beenestimated at £670 millionper annum.
Survey by NEMS Market Research of 1,000 adults in2006
contents
Clear your mind of allpreconceptions aboutvegan food and think of delicious food that is guilt-free and exciting but nice toyour heart and waistline.You are now ready toplease some of the millionsof people who wouldwelcome nutritious veganfood that tastes fantastic.
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definitionof a vegan
A vegan will not eat anyanimal products, for example:
No meat, fish or other products that comedirectly from killing ananimal, such as animalfats and gelatine.
No dairy productssuch as cow’s milk,cheese and yogurt; or goat’s milk.
No eggs or foodscontaining eggs such asQuorn.
No honey.
No hidden ingredientssuch as certain non-vegan E numbers.For more details of whatvegans avoid eatingplease see
‘animal sub-stances and stumbling blocks’
on page 19
what is a ‘typical’ veganmeal?
There is no ‘typical’ vegan so this is a difficult questionto answer! Vegans eat the same types of food as therest of the population. Some eat prepacked or fastfood; others eat raw foods; some prefer traditional‘British’ home-cooked meals; while some might live onmore exotic spicy foods or love gourmet food.Vegan versions of all these types of food can be made,so providing you know what type of catering is re-quired, vegan meals can quite easily be prepared.
in with the old ...
A large number of dishes are already vegan, for example many Chinese, African, Asian, Indian andMediterranean vegetarian dishes. Other dishes can bemade vegan simply by making a few minor alterationssuch as replacing butter with vegetable oil or veganmargarine; or cow’s milk with soya or oat milk.
If you are having trouble adapting a favourite dishplease contact us, we should be able to help.
… and embracing the new
There are an increasing number of alternatives toanimal products that make it easy to whip up a veganstorm.The following ingredients are often used in theproduction of vegan foods and are available from thecatering suppliers listed at the back.
useful ingredients
soya, rice and oat milk
These are used as an alternative to cow’s milk byvegans and people with a cow’s milk allergy or intolerance. They have become increasingly popular and can be found in supermarkets and even corner shops.The various brands of non-dairy milk are quite differentin taste so it is worth experimenting. Unsweetenedsoya or oat milk can be used in savoury cooking.Sweetened soya or oat milk is nice in hot drinks and incustard and other sweet dishes. Rice milk tastes goodon its own or on cereal, but the slightly thin consistencyof rice milk means it is not recommended for hot drinks.
other alternatives to dairy
As well as the non-dairy milks above, there are dairy-free replacements for cheese, yoghurt, cream, custardand ice cream.
why vegan?
The three mainreasons for beingvegan are concern for animals, people andthe environment. Other people adopt a vegandiet to help improvetheir health.
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