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Franchising

Franchising

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Categories:Types, Business/Law
Published by: Alexander International on Apr 12, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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A
LEXANDE
R
 
I
NTERNATIONAL
E
DUCATION
D
EPT.
  A
lexander
 L
anguage
 S
chools
FRANCHISING
Some years ago someone's attempt to become theproprietor/owner of his own business looked particularly hard evento think of and the risk quite high ; however this attitude haschanged in the recent years for the better.
The entry of Franchising
in the entrepreneurship in the worldhas offered new opportunities and opened up avenues which hadbeen tightly blocked in the past.Nowadays, however, perhaps the dream of running your ownbusiness is more approachable and your business acumen prob-ably finds its own natural area of activity.
Franchising 
has been experiencing a big growth in recentyears and it constitutes a significant alternative proposal to thosewho wish to be involved in the adventure of market and have notthe required organising and the financial comfort of big publicityexpending.
A small amount of money
according to the financial positionof the interested party opens the door to those who want to trytheir luck in the business arena. The problems that the interested party will be called to en-counter as an independent new entrepreneur, such as of settingup his business, architectural design, and its decoration, personneltraining and advertising promotion, most possibly will be solved inthe easiest way with the assistance of franchising, which addition-ally offers security and return/profit in his investment.
The bigger the brand name of the parent company is thebigger the prospects are for profit and success
for the entre-preneur who will decide on a well known brand name.
By paying down an initial amount of money (initial fran-chise fee),
the entrepreneur becomes a member of a chain of units/shops etc, bearing the same trade name/mark and servicename . Afterwards, of course, the expenditure for the set - up of 
 
the business follow and its promotion/publicity. This expenditure,however, is lower than what would be required for an establish-ment of his own as a totally autonomous enterprise on the market.Besides, there are other important reasons which render themethod of franchising most attractive. The name of the companyis known in advance, thus there will not be needed any possiblelong term and very costly endeavour until the new shop etc iswell established on the market.In addition, the ease of organisation, growth and monitoring of the enterprise/business are very much bigger as the strategicplanning, the marketing and the selection of suppliers are effectedin a uniform and profitable fashion.Furthermore, one must not disregard the advantage of continu-ous support,
improvement and modernization
offered withinthe frame of operation of the business as a member of a big net-work of units bearing the same trade name and enjoying the priv-ileges of a great customer portion.
The investment has been already tested
and valued bothby the customers and the tradesmen alike and consequently therate of risk has been minimized , while the "package" of benefitsincorporates also support in cases of book-keeping/accountancy,growth/development, market approach and promotion.On the other hand, of course, there exist certain parameterswhich must be well taken into account. The agreements executedbetween the Franchisor and the Franchisee are often considerablybinding and hard and fast/strict. All actions, as a matter of fact,are to be incorporated in a main and unified frame of activity andas a result the feeling of dependence is sometimes remarkablystrong.Nevertheless, as it has been proved through practice of Fran-chising on an international basis it appears as
particularly suc-cessful
,and spreads at a very quick pace, which leads to the es-timate by experts in Franchising that in the coming three years orso 80% of the international retail trade will do business on thebasis of this system and small businesses with no brand name willbe wiped gradually off the business map.
F
OR
M
ORE
I
NFORMATION
O
N
O
UR
F
RANCHISE
P
LEASE
 C
U
S

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