MY DREAM COMPANY – NESTLE
Nestlé India is a subsidiary of
of Switzerland. With seven factories and alarge number of co-packers, Nestlé India is a vibrant Company that provides consumersin India with products of global standards and is committed to long-term sustainablegrowth and shareholder satisfaction.The Company insists on honesty, integrity and fairness in all aspects of its business andexpects the same in its relationships. This has earned it the trust and respect of everystrata of society that it comes in contact with and is acknowledged amongst India's 'MostRespected Companies' and amongst the 'Top Wealth Creators of India'. Nestlé’s have many strengths. It emphasizes internal growth, to achieve higher volumes by renovating existing products, and innovating new products. Another strength that Nestle has is that they are low cost operators. This allows them to not only beat thecompetition by producing low cost products, but by also edging ahead with low operatingcosts. One strength that they have is their brand recognition. One of their main goals has been to deliver brands that consumers trust and value and they have succeeded. Another strength they have is their distribution Nestle India Limited is the Indian arm of Nestle SA, which holds a 51% stake in thecompany. It is one of the leading branded processed food companies in the country with alarge market share in products like instant coffee, weaning foods, instant foods, milk products, etc. It also has a significant share in the chocolates and other semi-processedfoods market. Nestlé's leading brands include Cerelac, Nestum, Nescafe, Maggie, Kitkat, Munch andMilkmaid. To strengthen its presence, it has been the company's endeavor to launch new products at a brisk pace and has been quite successful in its launches.
- Nestle India has a strong support from its parent company, which is theworld’s largest processed food and beverage company, with a presence in almost everycountry. The company has access to the parent’s hugely successful global folio of products and brands.
- In India, Nestle has some very strong brands like Nescafe, Maggie andCerelac. These brands are almost generic to their product categories.
Product innovation -
The Company has been continuously introducing new products for its Indian patrons on a frequent basis, thus expanding its product offerings.