LI NI U L mt sinh vin chuyn ngnh Thng mi in t Trng Cao ng CNTT Hu Ngh Vit Hn c o to c s l lun ti trng ; c cung cp nhng kin

n thc c bn nht v TMT, qun tr kinh doanh gip em nng cao c kh nng t duy cng nh trnh hiu bit ca mnh. Tuy nhin vic vn dng nhng kin thc y vo thc t vn cn nhiu hn ch. V vy, qu trnh thc tp tt nghip s gip sinh vin chng em tp lm quen vi cng vic thc t, ha nhp vo mi trng doanh nghip. T kt hp l thuyt hc ng dng vo tnh hnh thc t trong doanh nghip , nhn thc khch quan v i su hn vo cc kin thc Qun tr kinh doanh, cc tc nghip Thng mi in t. Em xin chn thnh cm n Cng ty Du lch dch v Hana San to iu kin thun li em thc tp; v em cng xin c gi li cm n chn thnh n c Nguyn Thu Hng hng dn v gp em hon thnh bi bo co tt nghip ny. BO CO GM: CHNG I : GII THIU CHUNG V CNG TY DU LCH DCH V HANASAN CHNG II: THC TRNG PHT TRIN V NG DNG TMT CA CNG TY DU LCH DCH V HANASAN CHNG III:CC GII PHP V KIN NGH

CHNG I : GII THIU CHUNG V CNG TY DU LCH DCH V HANASAN 1.1Gii thiu tng qut doanh nghip Tn Cng ty: Cng ty TNHH Du lch dch v Hana San Tn ting Anh: Hana San Services Tour Company Limited Tn vit tt : HNS Co.ltd Logo :

Vn ng k: 1.800.000.000 (VND) Website: www.hanasantour.com Tr s chnh: 61 ng 3/2, Phng Thun Phc, Qun Hi Chu, Thnh Ph Nng, Vit Nam in thoi: 0511.3899213 Email: info@hanasantour.com Ngnh ngh kinh doanh : i l du lch: y l hot ng kinh doanh chnh ca cng ty, iu hnh tua du lch Cho thu xe t: cung cp phng tin cho khch hng nu Dch v h tr khc lin quan n vn ti cha c phn vo Cho thu thit b th thao, vui chi gii tr. Dy ngh: dy ngh ngn hn. T chc gii thiu v xc tin thng mi: t chc s kin. kinh doanh du lch l hnh ni a v quc t.

khch hng c nhu cu t t chc tua. u: i l v my bay, cung cp v my bay ni a v quc t.

Qung co: qung co thng hiu ( khng bao gm dp, ct, g, hn v sn bng hiu qung co ti tr s ) 1.2. Qu trnh hnh thnh v pht trin ca doanh nghip

Cng ty TNHH Du lch dch v Hana San c thnh lp vo ngy 29/12/2009 ti Nng. Vi s tham gia gp vn ca ba thnh vin: ng Nguyn ng Duy Thng, vi s vn l 1.000.000.000 VND, chim 55,56 % tng s vn, ng Nguyn ng Tuyn vi 400.000.000 VND, chim 22.22 % v ng Jun Young San vi s vn l 400.000.000 VND, chim 22,22 %. Cng ty c thnh lp do tng ca tng gim c Jung Young San ngi Hn Quc. Trong mt chuyn sang thm quan vo thng 3/2007 n Nng - Vit Nam. ng l ngi v cng am m mn th thao nh Golf, vo thi gian ny bn t nc ca ng cc sn Golf u b ng bng do thi tit kh lnh. ng c mt ngi bn sng ti Nng gii thiu cho ng v nhng sn Golf ti y v ng quyt nh n Vit Nam. Khi n y ng pht hin ra ng y l ni m c tim nng pht trin du lch cao. T ng nung nu tng l s li y v thnh lp mt cng ty v lnh vc ny. Thot u ng i quan st nhu cu v mong mun ca nhng du khch khi n y, tm hiu v thi trng, nghin cu nhng im n m du khch quan tm. Cui cng hn 2 nm tm ti, ng cng thu thp c nhng t liu qu bu cho bn thn, cng vi s quen bit ca mt vi ngi bn sng ti y, ng v h quyt nh thnh lp cng ty TNHH vi tn Hana San. Vo ny 29/2/2009 cng ty chnh thc c thnh lp v i vo hot ng. Nm 2010, cng ty hot ng ch yu l t chc cc tour du lch ginh cho nhng khch hng yu thch mn th thao nh Golf, bi v cng ty c thnh lp v iu hnh bi cc Golf th am m mn th thao ny. Ch yu t chc cc tour n cc sn Golf ni ting ti min Trung. Do vy, cc tour nh gn ca du khch c thit k v t chc vi s hiu bit, tri nghim ca ngi trong cuc. HanasanTour bit cc Golf th ngh v mun g nn k hoch nh Golf ca du khch c chm cht n tng tiu tit. La chn cn thn sn Golf, qung ng n sn Golf, ni n ung v ngh ngi phc hi sc khe nhm chinh phc nhng l Golf y th thch vo ngy mai lun c cng ty ch c bit. Nm 2011, cng ty ko cn hn ch th trng ch trong khu vc min Trung na m m rng ra c nc. Bt c khch hng no c nhu cu tm

mt sann Golf l tng cho mnh th u c th la chn cho mnh mt tour du lch ph hp v k hp ng vi cng ty. Kt hp vi vic t chc cc tour nh Golf, cng ty cng m rng ra vic t chc cc tour tham quan cc danh lam thng cnh ni ting ti Vit Nam v nhn c nhiu phn hi tch cc t khch hng ca mnh. Nm 2012, lng khch hng bit n cng ty nhiu hn trc. Cng ty thc hin cc chin lc truyn thng rng ri hn nh qua t ri, trn trang web chnh ca cng ty, cc trang du lch khc, cng nh l cc trang mng x hi Cng ty khng cn hn ch ch trong th trng ni a na m cng ty hp tc vi cc khu du lch khc trn mt s nc nh: Hn Quc, Singapore, Nht Bn, Ti HanasanTour, cng ty lun mong mun rng, mi chuyn i nh Golf hay du lch xa nh, d trong nc hay nc ngoi, l mt tri nghim ng nh. cung cp dch v vi cht lng cao, cng ty gii hn la chn ca mnh nhng ni m khch hng ti nh sn Golf, nh hng ph hp vi mong mun ca cc Golf th, cng ngn sch ca h. iu khc bit so vi cc nh cung cp dch v tng t l, khng nhng cc sn Golf Vit nam m nhiu sn Golf trn th gii m HanasanTour gii thiu, c cng ty n tm hiu k lng, hay tham quan, cng vi h thng khch sn, nh hng xung quanh . Nm 2013, cng ty m rng cc lnh vc kinh doanh ca mnh, c th nh: Kinh doanh du lch l hnh ni a v quc t, diu hnh tour du lch, cho thu xe t, i l bn v my bay, cho thu thit b th thao, qung co, dy ngh. iu ny lm cho s lng du khch tm n cng ty nhiu hn. Cc tour du lch c khch hng la chon cng tng ln. Ti HanasanTour, khch hng c th s dng nhng gi tour c sn ca cng ty hoc hy cho cng ty bit h mun g. Vi kinh nghim ca mnh, cng ty s t vn, thit k tour cho h, nhm ph hp vi tng yu cu nh nht, vi bt k khch hng no, vi chi ph hp l nht. 1.3. S mnh v tm nhn 1.3.1 S mnh

i vi khch hng: Mang n cho khch hng cht lng dch v tt nht, ht kh nng m cng ty c th mang li c. i vi th trng: Xy dng v pht trin mt ng li kinh doanh hiu qu, cung cp cc dch v lin quan n lnh vc du lch c gi tr thc tin cao ph hp vi nhu cu th trng v xu hng pht trin ca x hi. i vi Cn b cng nhn vin: Xy dng mt mi trng lm vic chuyn nghip, hiu qu , sng to v c hi pht trin ngh nghip, chnh sch lng thng m bo li ch tt nht cho nhn vin. i vi x hi: Bo v mi trng, sinh thi, cnh quan t nhin v vn ha vng min, gp phn pht trin v qung b du lch Vit Nam ra th gii. 1.3.2 Tm nhn Cng ty TNHH Du lch dch v Hana San n lc tr thnh cng ty hng u ti Vit Nam v khu vc trong lnh vc u t v pht trin du lch v dch v, to dng nhng ti sn mang ng cp quc t vi m nt gi tr vn ha Vit Nam. 1.4. Cc ngun lc ca cng ty 1.4.1.C s vt cht 1.4.1.1. Nh ca, kin trc n v Din tch (m2)

- Khu vc vn phng 500 - Khu xe, kho 200 Bng: Bng thng k din tch mt bng ca cng ty Qua bng ta c th d dng nhn thy din tch mc bng m cng ty ang s dng kh rng ri. Khu vc vn phng rng to iu kin thun li trong vic di chuyn cng nh tip n 1 s khch ln ki n cng ty, ng thi to c khng kh thoi mi cho nhn vin khi lm vic. Ngoi ra khu vc vn phng cng ty c khu vc xe v kho chim 200 m 2 khu vc ny cng kh rng ri gip cho vic u xe ca nhn vin,khch hng cng nh xe du lch kh d dng v thun li. 1.4.1.2. My mc thit b v phng tin vn ti Loi my mc thit b SL

1. Thit b dng qun l v giao dch 22 - My vi tnh 7 - My in, fax 1 - My iu ho nhit 5 - My chm cng 1 - My photocopy 1 - H thng cu ho, bo chy 7 2. Phng tin 4 - Xe 12 ch ngi 2 - Xe 5 ch 2 Bng: Cc loi my mc thit b v phng tin vn ti ca cng ty thc hin tt vic giao dch cng nh tip n khch hng mt cch t nht cng ty trang b kh y thit b cn trong ngnh. V cng ty kinh doanh trong lnh vc Du lch Dch v cho nn cng khng cn kh nhiu thit b my mc. i vi cc phng ban, cng ty cng trang b y , hp l cc thit b vn phng phc v cho cng vic vn phng ca nhn vin nh: my vi tnh, my in, my photocopy, h thng iu ha, h thng phng chy cha chy,... gip cho nhn vin gii quyt cng vic nhanh chng, an tm lm vic v mang li hiu qu cao. c bit, phc v trong vic phc v khch hng trong cc chuyn du lch c thun li v d dng cng ty trang b cho mnh h thng vn chuyn kh tt. Tuy l cng ty mi nhng cng ty c nhiu loi xe khc nhau d dng phc v khch hng trong nhng chun i. Qua cho thy rng, h thng my mc thit b ca cng ty l kh y v ph hp cho hot ng kinh doanh Du lch, gp phn p ng nhu cu pht trin ngy cng cao ca ngnh du lch dch vVit Nam. 1.4.2.Ngun nhn lc 1.4.2.1.C cu lao ng p ng nhu cu sn xut, kinh doanh th mi doanh nghip u phi c mt ngun nhn lc hp l v ty theo tng ngnh v tng thi im m phn b cho ph hp vi nhu cu cng ty mnh. Vi c im l ngnh du lch, cng ty TNHH Du lch v Dch v Hana san trang b cho mnh mt lc lng lao ng tng i 50 ngi, trong c kh nhiu hng dn vin lnh ngh.

C cu lao ng ca cng ty thay i t thi gian thnh lp thi im hin ti, vo nm 2009 cng ty c rt t nhn vin ch yu l nhng ngi thnh lp cng ty bn cnh thi gian ny tnh hnh kinh t ca cng ty cn hn ch do l cng ty mi v do nh hng ca cuc khng hong kinh t. n khong u nm 2010 khi hot ng kinh doanh ca cng ty i vo n nh cng ty tuyn thm nhn vin ch yu l hng dn vin v cng ty kinh doanh du lch nn cn c nhng hng dn vin phc v nhu cu ca khch hng. Vo nm 2011 khi m cng ty c ch ng trn th trng kinh doanh mc khc, cng vi s pht trin ca ngnh du lch i hi cng ty nhiu hn nhn vin hin c ti y cng ty tuyn thm nhn vin cho cc phng ban khc ca mnh phc v tt hn cho khch hng v cng ty ngy cng c ch ng trong nnh du lch. Nm 2012 cng ty t tuyn nhn vin m tp trung vo o to cho nhn vin, khng nhng o to v kin thc ca ngi huongs dn vin hay nhn vin ca cng ty m cng ty cn o to cho cc nhn vin ca mnh cch chi Golf, vic ny gip to s khc bit gia cng ty vi i th cnh tranh. 1.4.2.2. Mc lng v thu nhp qua cc nm Bng : Tin lng v thu nhp bnh qun ca ngi lao ng VT: VN Tiu thc Nm 2009 1. Tin lng bnh qun 1.235.546 (ngi/thng) 2. Thu nhp bnh qun 1.419.970 (ngi/thng) Mc d tnh hnh kinh t kh khn nhng cng ty vn m bo mc lng cho nhn vin ca mnh. Hin nay, cc nhn vin trong cng ty c hng mt mc thu nhp tng i cao. Vi mc thu nhp ny m bo tng i cho cuc sng ngi cng nhn. Ngoi ra, cng ty cng thc hin y cc chnh sch v ngha v i vi ngi lao ng nh: bo him x hi, bo him y t theo t l qui nh cho CBCNV. Cng ty cn c nhng phn qu Nm 2010 1.649.487 2.002.905 Nm 2011 2.083.333 2.374.672

cho cng nhn vo nhng ngy l, tt.. Cng ty lun hng n n nh thu nhp v to lp nim tin cho nhn vin, qua nng cao nng sut lao ng v tng doanh s cho cng ty. 1.4.3.Ngun lc ti chnh Qua thi gian xy dng v pht trin cng ty Hana San ngy cng trng thnh v pht trin. Quy m cng ty dn c ci thin, cht lng dch v tng i cao tng nhn vin cng nh my mc thit b phc v cho vic kinh doanh ngy cng tng. Bn cnh ngun v ca cng ty cng ngy cng tng tuy vi tc cha cao nhng cng phn no gp phn vo pht trin cng ty v ngy cng ng vng hn trong th trng hin nay. Vn iu l khi mi bt u thnh lp ch 1.800.000.000 ng nhng n thi im hin ti vn iu l ca cng ty ln trn 5.000.000.000 ng. iu ny c th ni ln c cng ty Hana San ang trn pht trin bn vng. 1.4.4.C cu t chc M hnh t chc b my cng ty TNHH Du Lch v Dch V l m hnh t chc theo c cu chc nng, vic la chn m hnh t chc theo qun l theo c cu ny l hon ton ph hp vi c im kinh doanh v quy m ca cng ty. Bi m hnh ny cho php tp trung quyn hn vo tay Tng Gim c iu hnh, to iu kin cho vic thng nht cc hnh ng trong ton cng ty, cng nh m bo cho tt c cc mnh lnh, ch th c thc thi mt cch nhanh chng. Mt khc, m hnh ny to iu kin cho vic khai thc c cc kh nng v chuyn mn nghip v ca cc b phn chc nng gip cho Tng Gim c hon thnh tt cng vic. 1.4.5.Chc nng, nhim v ca cc phng ban - Tng Gim c: + Qun l cng ty theo ch mt th trng, iu hnh ph trch chung mi hot ng sn xut kinh doanh, theo di cng tc hot ng xy dng v thc hin k hoch sn xut, cng tc ti chnh v hot ng sn xut kinh doanh c hiu qu.

+ Chu trch nhim trc tip v ch yu trc HQT, trc php lut v cc ch th c lin quan v vic t chc, qun l, iu hnh ton din cc hot ng tc nghip hng ngy ca cng ty theo ngh quyt, quyt nh ca HQT. + C trch nhim trong vic nng cao i sng cn b cng nhn vin, gip h an tm hon thnh cng tc v hon thnh nhim v. - Gim c: + Tham mu cho Tng gim c, c nhim v cng cc phng ban theo di hot ng kinh doanh, tnh hnh ti chnh ca cng ty. + c Tng gim c phn cng, y nhim qun l v iu hnh mt hoc mt s lnh vc hot ng ca cng ty, y quyn k kt cc hp ng kinh t, thay mt Tng gim c lnh o cng ty khi Tng gim c i vng. - Phng kinh doanh + Tham gia m phn, son tho v t chc thc hin cc hp ng kinh t trong v ngoi nc. + Hoch nh, kim tra, n c v thc hin k hoch kinh doanh ca cng ty. + Khai thc, qun l, iu phi, theo di thc hin cc hp ng. + M rng vic khai thc th trng mi v khai thc n hng ca khch hng. - Hng dn vin + Chu s iu phi ca Tng Gim c v Gim c + C nhim v hng dn khi c cc tour du lch + Bn cnh tm hiu v hnh vi v nhu cu ca khch hng, thu thp thng tin v ng gp nhng tng mi cho cng ty. + Hot ng t chc + Hot ng thng tin + Hot ng kim tra v gim st + Hot ng chm sc khch hng + Hot ng tuyn truyn qung co - Khi vn chuyn

+ Chu s iu phi ca Tng Gim c v Gim c + Khi c cc tour du lch th khi ny c nhim v n v tr khch ng a im + a n cn b cng nhn vin ca cng ty. - Phng hnh chnh + Tham mu, xut tuyn dng, o to nhn s ti cc n v trong ton cng ty. + Tham gia ph duyt phng n t chc, phng n lng, khen thng k lut ton cng ty, ch chnh sch ca ngi lao ng v kim tra vic thc hin cc ch chnh sch . + Kim tra n c hot ng ca cc n v trc thuc trong lnh vc lin quan, xut cho Ban Gim c cng ty gii quyt cc quyn li, ch cho ngi lao ng nhm thc y hiu qu cng tc sn xut kinh doanh. + Lp k hoch v t chc tt c cc hot ng lin quan n lnh vc t chc hnh chnh ca ton cng ty. - Phng k ton + Chc nng: Tham mu cho gim c thc hin ng ch v ccquy nh v qun l ngun vn, qun l ti sn, qun l cc qu; k hochhch ton, ch kim ton v cc ch khc do nh nc quy nh; thngk, k hoch kinh doanh di hn v ngn hn; chu trch nhim v tnh xcthc v hp php ca hot ng ti chnh ca cng ty. + Nhim v: Phng ti chnh - k ton thc hin hch ton k ton; cni s sch, phn tch v lp k hoch ti chnh hng nm, cc d n u tv pht trin; kim tra ha n, chng t thu chi, vic thanh quyt ton tour mt cch y chnh xc kp thi v trc tip thanh ton trong cng ty vkhch hng; phn tch l, li trong kinh doanh, xut cc bin php qun lti chnh doanh nghip; thc hin ngha v np thu v cc khon np ngnsch nh nc theo quy nh; thc hin cc nhim v khc m gim c giao. - Phng Inbound + Chu s iu phi ca cp trn.

+ Chc nng: Qun l iu hnh mi hot ng ca th trng quc t. + Nhim v: Thc hin nhim v theo k hoch. T chc khai thc ngun khch, bn cc chng trnh du lch, dch v du lch cho khch du lch voVit Nam v ni cc chng trnh du lch sang cc nc khc. - Phng Outbound + Chc nng: Qun l mi hot ng ca th trng du lch nc ngoi. + Nhim v: Trin khai thc hin k hoch hng thng. T chc khai thc v thc hin cc chng trnh du lch a ngi Vit Nam, ngi ncngoi c tr v lm vic ti Vit Nam i du lch nc ngoi. 1.5. Tnh hnh hot ng kinh doanh 1.5.1. Tnh hnh hot ng kinh doanh ca cng ty + Mt s tiu ch c bn : (VT: VN) STT Ch tiu Ti chnh 1 Doanh thu 2 3 4 5 Nm 2010 7,591,290,483 Nm 2011 9,572,677,59 6 65,615,136 46,162,453.5 3,367,242,45 0 3,367,242,45 Nm 2012 14,065,148,450 136,328,410.5 83,773,597.5 5,262,346,818 5,262,346,818

LN thun t hot 26,404,867.5 ng KD Tng LN sau thu Tng ti sn Tng ngun vn 19,011,505.5 1,863,154,290 1,863,154,290

0 Tc tng trng ca DN trung bnh t 150% n 200% /nm. Doanh thu nm 2010 l 5,060,860,322 VN nm 2011 l 6,381,785,064 VN nm 2012 ln n 9,376,765,636 NV . Li nhun tng mi nm tng hn 200%. Nm 2010 l 17,603,245 VN nm 2011 l 30,774,969 VN v n nm 2012 l 90,885,607 VN. 1.5.2. Tnh hnh ng dng CNTT v TMT - Trang thit b phn cng : Trang b y cc my tnh cho nhn vin lm vic ti vn phng vi 1 my ch v 6 my trm. H thng mng c kt ni bi nh mng FPT v VNPT. Ngoi ra th tt c nhn vin trong cng ty u c laptop c nhn tin lm vic cng nh thun li cho vic x l v truyn thng tin cho doanh nghip.

- Cc phn mm ng dng : Cc phn mm CRM (phn mm qun l quan h khch hng, khuyn mi, chm sc khch hng ...) , cc phn mm so snh gi, phn mm k ton v cc phn mm khc. - Gii thiu website ca doanh nghip : Ngay sau khi thnh lp nm bt c li ch thit thc ca vic p dng thng mi in t vo cng vic kinh doanh cng ty a vo s dng website chnh thc www.hanasantour.com vi mc ch chnh l qung b hnh nh , sn phm dch v v t cc tour du lch trc tuyn. 1.6. nh hng v pht trin Cung s nghip i mi cua t nc hn 20 nm qua, nganh Du lich a co nhiu tin b va at c nhng thanh tu ang ghi nhn. Nhng chi tiu v khach, thu nhp, ty trong GDP va vic lam a khng inh vai tro cua nganh Du lich trong nn kinh t quc dn. Khng th phu nhn, nganh Du lich a gop phn quan trong vao tng trng kinh t, xoa oi, giam ngheo, am bao an sinh xa hi, bao tn va phat huy gia tri vn hoa, bao v mi trng va gi vng an ninh, quc phong. Bn canh nhng thanh tu , nganh Du lich cn bc l nhng hn ch va bt cp nht nh, nhiu kho khn, tr ngai vn cha c giai quyt thoa ang, cha c bc pht trin t ph khng inh thc s l ngnh kinh t mi nhn, hiu qua tng trng cha tng xng vi tim nng v li th ca t nc, phat trin nhng vn n cha nhiu yu t thiu bn vng. Xu hng hi nhp, hp tac, canh tranh toan cu, giao lu m rng va tng cng ng dung khoa hoc cng ngh trong nn kinh t tri thc trn th gii v khu vc v ang tao nhng c hi ng thi cung la thach thc i vi phat trin du lich ti Vit Nam. Trc bi canh va xu hng o, inh hng phat trin ca cng ty l phi ap ng c nhng yu cu mi cua thi ai v tinh chuyn nghip, tinh hin ai, hi nhp v hiu qu. nh gi v nhng thanh cng va han ch trong pht trin du lch thi gian qua cng ty rt ra bi hc kinh nghim nh hng cho giai oan ti la: th nht, ly hiu qu v kinh t, vn ha, x hi v mi trng l mc tiu

pht trin tng th; th hai, cht lng sn phm va thng hiu la yu t quyt inh; th ba, khch hng la ng lc chnh ca qu trnh pht trin va th t, khng ngng nng cao cht lng cng nh s lng v cc ngun lc ca cng ty. Trong giai oan ti, du lich tr thanh nganh kinh t mui nhon ti Vit Nam. Tn dng li th ny, cng ty t trng tm vo pht trin du lch c cht lng, co thng hiu, c tnh chuyn nghip v hin ai trn c s khai thac ti u ngun lc va li th quc gia, phat huy tinh lin nganh, lin vung va xa hi hoa va vai tro ng lc cua cng ty. Xac inh thi trng muc tiu vi phn oan thi trng theo muc ich du lich va kha nng thanh toan; u tin thu hut khch du lch c kh nng chi tr cao, co muc ich du lich thun tuy, lu tr di ngy. Pht trin th trng ni a ch trng khach nghi dng, gii tr, l hi, mua sm. Tp trung thu ht th trng khch quc t gn n t ng Bc A (Trung Quc, Nht Ban, Han Quc), ng Nam A va Thai binh dng (Singapore, Malaysia, Innxia, Thai Lan, Uc); Tng cng khai thac thi trng khach cao cp n t Ty u (Phap, c, Anh, Ha Lan, Y, Ty Ban Nha, Scandinavia), Bc My (My, Canada) va ng u (Nga, Ucraina); m rng thi trng mi t Trung ng. nh hng pht trin cc thng hiu sn phm, thng hiu cng ty v thng hiu im n ni bt tng bc to dng hnh nh, thng hiu cho cng ty. Tp trung y manh va chuyn nghip hoa cng tc xc tin qung b du lch nhm vao thi trng muc tiu theo hng ly im n, sn phm du lch v thng hiu du lch lm tiu im. Cac chng trinh, chin dich quang ba c trin khai tp trung vao cac nhom thi trng u tin. Coi trng phat trin ngun nhn lc ap ng yu cu v cht lng, hp ly v c cu ngnh ngh v trnh o to am bao tinh chuyn nghip, sc cnh tranh v hi nhp, gp phn nng cao cht lng dch v, tp trung ao tao nhn lc bc cao, i ngu quan ly tr thnh lc lng c kinh nghim. u t phat trin du lich co trong tm, trong im theo nh hng u tin; tip tc u t nng cao nng lc v cht lng cung ng du lch, kt cu

ha tng, xc tin qung b v xy dng thng hiu. Cac chng trinh u tin tp trung nh: (1) Chng trinh u t ha tng. (2) Chng trinh phat trin ngun nhn lc. (3) Chng trinh xuc tin quang ba hnh nh ca cc im n. (4) Chng trinh phat trin sn phm v thng hiu ca cng ty. (5) Nghin cu phat trin du lich bin, ao va vung ven bin. (6) Nghin cu phat trin du lich cng ng, du lich sinh thai.

CHNG II: THC TRNG PHT TRIN V NG DNG TMT CA CNG TY DU LCH DCH V HANASAN 2.1 Tnh hnh ng dng TMT ca ngnh Du lch. Tnh hnh ng dng TMT trong du lch trn th gii , theo s liu thng k ca Hip hi Du lch Chu Thi Bnh Dng cho thy : ngnh du lch ti nhiu im n c ting ca chu nh Maldives, Bhutan, Thi Lan v Cambodia vn tng trng mc 10% mi nm. Trn thc t, ngnh du lch

chim t trng trn 10% trong sn lng kinh t ca Australia, New Zealand, Hng Kng, Singapore, Thi Lan v Malay. T nm 2006 n nm 2010, du lch trc tuyn n c k vng s tng trng mc 271,6%, trong khi con s ny ca Vit Nam l 202%, ca Trung Quc v Indonesia ln lt l 70% v 83%. Ngoi Nht Bn, cc th trng du lch trc tuyn ln nht xt theo doanh thu l n vi 300 triu USD v Trung Quc vi 200 triu USD. Trong khi , lnh vc du lch trc tuyn ca M c d bo l s ch tng trng 17% mi nm. Nm 2004 IAC/InterActiveCorp, cng ty s hu hai website du lch l Expedia v Hotels.com, b ra 166,7 triu USD mua 52% c phn ca eLong, website du lch ln th hai Trung Quc xt v th phn. Mc d eLong bo l 2,1 triu USD trong nm 2006, Expedia vn tin tng rng, khu vc chu - Thi Bnh Dng s chim th phn ln hn trong doanh s ton cu ca cng ty trong tng lai. Khai thc du lch bng internet. Th gii - h khai thc nh th no? Bn bo co Scarborough Research ca d n nghin cu cc nh hng Internet ln i sng M (Pew Internet and American Life Project) nhn mnh rng nn cng nghip du lch M pht trin nh vo Internet! Nm 2005, khong 78% du khch M (79 triu ngi) s dng Internet tm kim thng tin v cc im n, tour du lch, v.v . Trong s , 82% s ngi tm kim thng tin v du lch qua mng quyt nh t tour qua mng lun. iu c ngha l hn 64 triu ngi M dng Internet mua v my bay, t phng khch sn, thu t hoc t tour trn gi. Da vo nhng con s thng k trn ta thy rng tc tng trng du lch trc tuyn ti Vit Nam ang tng mnh so vi khu vc iu l hp vi xu th pht trin v nhng chnh sch m nh nc ta m ca vi ngnh du lch. Du lch l mt ngnh c s lin kt khng ch nhng doanh nghip trong nc m cn nc ngoi. S lin kt vi cc doanh nghip du lch nc ngoi l iu cn thit m rng cc tour du lch t ni a ra nc ngoi v ngc li. Nht l khi m doanh thu du lch hin nay ca nc ta ch yu l khch du lch nc ngoi. Vy lm sao c s lin kt tt nht khi m khong

cch a l l mt tr ngi ln. Gii php tt nht chnh l p dng hnh thc kinh doanh in t ni rng th trng ra ngoi quc t. 2.2 Thc trng hot ng v ng dng TMT ca Cng ty Du lch Dch v HanaSan. 2.2.1 Gii thiu v website TMT ca Cng ty Du lch Dch v HanaSan. Thng 3/2010, Cng ty Du lch dch v Hana San chnh thc a vo vn hnh H thng t tour du lch v tham kho thng tin du lch trc tuyn qua trang web http://www.hanasantour.com/. Khi truy cp vo website, du khch d dng tm kim c tt c nhng chng trnh tour mi, dch v hng khng, phng tin vn chuyn cho thu, cc dch v gii tr Http: //www.hanasantour.com/ l trang web c vit bng ngn ng lp trnh PHP v My SQL c cng ty t mua ti http://www.evnport.vn.

y l Trang ch ca trang web 2.2.1.1 Mc ch s dng website : Trong nhng nm tr li y xu th in t ha ang l mt xu th chung ca mi ngnh ngh mi doanh nghip , hu nh tt c cc doanh nghip u c mt trang web ring cho mnh. c bit l trong lnh vc du lch mt lnh vc m i hi cao v hm lng thng tin v mc tng tc gia khch hng vi doanh nghip rt cao iu cng lm tng gi tr ca thng mi in t i vi doanh nghip. Cng ty Du lch dch v Hana San s dng website nh mt cng c giao tip vi khch hng, thu hp khong cch v a

l, thng qua website ca mnh cng ty mun qung b hnh nh ca cng ty n gn hn vi khch hng, em n cho khch hng nhng thng tin hu ch v cc tour du lch, cc sn phm dch v khch hng c th so snh v chn la vi mc ch cui cng l mang li nhng gi tr tt nht cho khch hng. 2.2.1.2 Giao din website V giao din website gm c 3 phn chnh : - Phn header : banner (logo, slogan...), menungang, flash hnh nh - Phn body : hin th cc tour chnh, bn , thi tit gi vng, cc tin tc ... - Phn footer : a ch cng ty v cc thng tin v trang web 2.2.1.3 Chc nng chnh ca trang web Chc nng ng nhp qun tr. Chc nng thm tour du lch Chc nng sa thng tin tour du lch Chc nng xa tour du lch Chc nng thm tin tc Chc nng sa thng tin tin tc Chc nng hin th danh mc tour du lch Chc nng chi tit tour du lch Chc nng thng k truy cp Chc nng h tr qua yahoo trc tuyn Chc nng lin h qua th in t Chc nng cp nht gi vng hng ngy Chc nng cp nht thi tit Chc nng ch ng

2.2.1.4 i tng s dng - Trang hin th (ngi dng ) : Tt c nhng ngi dng truy cp internet s dng giao thc Http:// u c th vo trang web bng a ch hanasantour.com l c th truy cp trang web m khng cn phi thng qua iu kin g xem trang.

- Trang admin ( trang qun tr ) : V cng ty cha c nhn lc qun l nn tt c cc thng tin v trang web tour du lch, tin tc u c cp nht bi Ph gim c cng ty. Trang admin ca cng ty s dng giao thc ftp:// c a ch l ftp://hannasantour.com trc khi n c trang qun tr cn phi ng nhp quyn admin c th l c 1 mt khu v password. 2.2.2 Thc trng hot ng v ng dng TMT ca Cng ty Du lch Dch v HanaSan. Cng ty a phn ch kinh doanh in t da trn trang web v da trn th in t ( E-mail ). Do , ng dng thng mi in t trong kinh doanh du lch ca cng ty cha cao, doanh thu t khch ng k tour v cc dch v du lch khc rt nh b so vi ton b doanh thu ca cng ty. Xem xt k v trang web ca cng ty th thy rng vi ngn ng chnh m cng ty s dng cho trang web l Vit c th thy trang web cn kh s khai cha p ng c nh hng kinh doanh ca doanh nghip. Qua thc t kinh doanh th cng ty li ch yu dng khai thc khch ni a v ngun khch quc t ch yu t Hn Quc. Vo trang u ca trang web l li gii thiu ca cng ty vi khch hng v nhng sn phm dch v ca cng ty. Trong trang ny, cng ty gii thiu y cc chng trnh du lch quc t v ni a, ngoi ra cn c mng dch v v mt mc lin h ring. Pha trn l logo biu tng ca cng ty. i vi mc Ni a cha c s phn loi thnh nhng mng th trng ln, cc tour du lch cn ring r nh : Tour Vit Nam, Tour TP.HCM Sim Rip (Ph Nm Pnh), Tour Hn Quc. Ti y c cc chng trnh du lch c tnh trn gi cc mc gi c cho quy m mi on khch i vi tng a im du lch khc nhau trn t nc Vit Nam. Mc Lin h c ni dung sau: H tn khch. E-mail. in thoi. Fax.

Ni dung yu cu ca khch hng.

Phn ny c thit k kh n gin, cha c h thng thanh ton qua mng t trc tip trn mc lin h sau khi khch ng mua chng trnh tour no c th t cc mt khong tin bng bao nhiu % gi trn gi cho tour , nh th rt tin li v tit kim nhiu khu trong thanh ton vi khch hng ca cng ty v chi nhnh. Nhng nm gn y, c bit t nm 2011 th lng khch ca cng ty khai thc t mng ang tng trng vi tc kh nhanh. Vi s nhn nhn tch cc vo vic ng dng kinh doanh in t, lnh o cng ty d kin s p dng ch yu hnh thc kinh doanh in t trong tng lai thay th cho hnh thc kinh doanh truyn thng ; nn vic cn thit trong thi im ny l nghin cu pht trin hnh thc kinh doanh trc tuyn cho cng ty sao cho ph hp nht i vi s pht trin hin ti v trong tng lai. 2.3 Cc yu t nh hng n TMT ca Cng ty Du lch Dch v HanaSan. + Quan im ca nh lnh o: Vi quan im v nhn thc tin b v xu th pht trin ca TMT v vic p dng cng ngh thng tin vo kinh doanh du lch.Vic cn thit phi ng dng kinh doanh du lch trc tuyn trong tng lai ca cng ty l mt iu tt yu. + Chin lc kinh doanh du lch: So vi li kinh doanh truyn thng th kinh doanh du lch trc tuyn s thu ht lng khch tim nng nhiu hn v phm vi kinh doanh rng ln hn, thi gian kinh doanh khng hn ch ( 24/24h ). Do , chin lc kinh doanh ca cng ty cng c s dch chuyn tng i t truyn thng sang kinh doanh qua mng. + Quy m ca Cng ty: Do quy m nh, nn vic kinh doanh ca cng ty cng gp nhiu kh khn, nhng i vi kinh doanh in t th quy m v ti sn c nh c nh hng khng ln. Ci quyt nh i vi kinh doanh trc tuyn ca cng ty

l h thng my tnh ,cng ngh mng, ngun nhn lc ti a im m cng ty t tr s kinh doanh. + Trnh ca ngi qun l: y cng l mt yu t nh hng n TMT, v khc vi hnh thc kinh doanh truyn thng, ngi qun l khng nhng thng tho cc k nng kinh doanh thng thng m cn i hi nhiu v k nng tin hc v mng. 2.4 Nhng thnh qu v hn ch trong vic p dng TMT trong kinh doanh du lch ca Cng ty. + Nhng thnh qu m Cng ty t c: Thnh qu m Cng ty t c t hnh thc kinh doanh trc tuyn cho n nay cn rt khim tn. Khch ng k ch yu l khch quen, v khch t cc cng ty du lch lin kt lm n vi Cng ty t trc. Nhng tt c u t tour qua E-mail ca Cng ty, cn t trc tip t website ca cng ty rt hn ch. Do s lng khch t tour qua mng t v Cng ty cha c chnh sch thng k khch mt cch y v thng k phn loi khch qua mng cha c lm mt cch bi bn nn khng c s liu c th so snh nh gi kt qu kinh doanh qua mng ca Cng ty. + Nhng hn ch cn tn ti: Hn ch chnh ca Cng ty khi tham gia trong lnh vc kinh doanh in t l s khng ch ng trong cc chin lc kinh doanh, cc chnh sch marketing, khuyn mi, qung co trc tuyn. C th nhn thy nhng hn ch t trang web cn kh s si, cha c ngun nhn lc qun l website cha c s u t ca cng ty, l s khng ch ng vi vn khai thc cc mng th trng mi v nhng ni dung xc tin, qung co, khuyn mi qua tng giai on kinh doanh.

CHNG III: CC GII PHP V KIN NGH 3.1. Nhng gii php. 3.1.1. Nghin cu lp k hoch TMT mi cho Cng ty Du lch Dch v HanaSan. Trc khi bt tay vo kinh doanh in t, Cng ty s thu thp v s dng nhiu thng tin v tng kinh doanh, mc tiu, nh hng pht trin, nghin cu th trng, i th cnh tranh, cch t chc cng vic v vn ti chnh v phng thc thanh ton cho kinh doanh... Thng qua k hoch kinh doanh ny, Cng ty c th trin khai thnh cng v t quyt nh xem mnh c tip tc pht trin v p dng TMT vo hot ng kinh doanh na hay khng. Do , son tho k hoch kinh doanh in t i hi phi thn trng v ginh cng sc thch hp cho vic ny. Trc ht, phi xc nh chin lc trong TMT l nhm vo mc tiu u t kinh doanh lu di, hn l u t ngn hn. K hoch kinh doanh l khu quan trng khng th b qua. Ti cc nn kinh t pht trin, k hoch kinh doanh l bng chng quan trng cc nh u t, cc ngn hng xem xt quyt nh cho vay vn ( hoc cp tn dng) kinh doanh. Ni chung k hoch kinh doanh trn nn TMT khng i hi phi c hnh thc khc vi k hoch kinh doanh thng thng. Tuy vy k hoch ny cng cn c nhng nt ring v: c trng ca mi trng kinh doanh trc tuyn khc vi mi trng khc v cnh tranh, thit k sn phm, dch v, qung co, mua bn v vai tr gi tr gia tng ca thng tin vi mi qu trnh v khu kinh doanh trn mng. ny. Sn sng v sn phm dch v thch hp cho TMT. Nng lc k thut v thng mi cho vic trin khai TMT / KDT ti mi trng kinh doanh, nhn mnh kin thc v loi mi trng

Trc khi son tho chi tit v hon thnh k hoch kinh doanh trnh by vi cc nh u t, vi ngn hng, Cng ty cn phi xem xt, phn tch cn thn cc vn sau: Qun l: Cn phn tch k lng tt c cc nhn t v thc tin ca Cng ty m bo rng quyt nh v vic KDT s c ng h tch cc ca tt c cc cp qun l trong Cng ty. Son tho chi tit k hoch hnh ng trong c s phn cng c th ai lm vic gi. Nhn lc v o to: Vic u tin l phi gn kt Internet vo hot ng ca Cng ty, tuyn chn nhn lc cng ngh thng tin c kh nng qun l kinh doanh TMT, lp thnh h thnh nhm. Giao nhim v c th cho cc nhm cng tc xy dng c s k thut cho TMT / KDT ( Thit k h thng, ni dung, vit chng trnh, to website, b sung ni dung v hnh thc, bo tr k thut, xc tin, quan h khch hng, tr li yu cu ca khch hng, hp ng v giao hng, dch v). Mt k hoch kinh doanh tt phi xc nh hp l tim nng ca vic bn sn phm, dch v trn th trng in t, xc nh c ln u t cn cho vic to dng, duy tr v t tng trng trong khu vc kinh doanh. K hoch kinh doanh cng cn a ra cc ch tiu dnh gi c th, cc d kin thu nhp, hon vn v cc ch tiu v ti chnh khc. Khi bt tay vo xy dng mi k hoch kinh doanh in t, Chi nhnh s thu thp v s dng nhiu thng tin v tng kinh doanh, mc tiu, nh hng pht trin, nghin cu th trng, i th cnh tranh, cch t chc cng vic v vn ti chnh v phng thc thanh ton cho kinh doanh... Thng qua k hoch kinh doanh ny, Cng ty c th trin khai thnh cng v t quyt nh xem mnh c tip tc kinh doanh na hay khng. + Bn tm tt k hoch: y l phn quan trng rt cn thit cho k hoch kinh doanh, ch vit sau khi hon thnh bn thn k hoch. Cc nh u t v ngn hng phn ln ch c phn ny, do n phi c vit tht r rng, ngn gn chnh xc, cun ht, nu bt cc vn cn thit ca k hoch. Cn nu bt cc im mnh v thnh cng ca mnh, v d mnh hn cc i th cnh tranh nh th no khi mnh ln mng, mnh c nhng ngun lc g c bit

+ tng kinh doanh: Phn ny s m t ngn gn nhng chi tit v ni dung kinh doanh, y c coi nh phn thng bo chung v nhng sn phm hng ha, nhng dch v m Cng ty s kinh doanh. + Xc nh mc tiu v nh hng pht trin: y l mt vn ht sc quan trng i vi s tn ti v pht trin ca bt c mt doanh nghip no. Xc nh mc tiu bao gm vic xc nh cc mc tiu ngn v di hn ca doanh nghip. Do , cn phi c mc tiu r rng v c nhiu phng n cho mi mc tiu , phi ch ra c: Vic s dng TMT nh th no t c cc mc tiu . T , nh hng cho doanh nghip cch s dng Internet nh th no th c hiu qu nht. + Cc iu kin pht trin TMT: Cc iu kin thun li: Vit Nam, Internet xm nhp t nm 1997, qua hn mi lm nm pht trin ngy cng c bc tin mnh m, cc doanh nghip ng dng Internet ngy cng rng ri. Hn na, phn ln tri thc trong nc c thi quen truy cp v tm kim thng tin trn mng, y l c hi v iu kin thun li pht trin KDT trong tng lai. Nhng kh khn, hn ch: Vi c s h tng k thut ngho nn, thiu vn, ngnh ngn hng km pht trin, h thng php lut cha , lng ngi dng Internet cha cao - l nhng kh khn chnh ca Vit Nam trn con ng p dng thng mi in t c ng Gaylen Duncan, Ch tch Hip hi Cng ngh Thng tin Canada, a ra trong mt hi ngh v thng mi in t c t chc ngy 5/7/2009 ti H Ni. Hn na, thng mi in t Vit Nam cn vp phi nhiu kh khn khc nm ngoi phm vi kinh t v k thut. Vi mt nc m a phn dn s l nng dn, mc sng, iu kin tip cn thng tin v cng ngh mi cha cao th ph cp cng ngh thng tin cng cn l bi ton nan gii ch cha ni n thng mi in t. Thu nhp bnh qun u ngi thp dn n sc mua yu l ng nhin. Nht l trong lnh vc du lch, khi m cht lng cuc sng ca ngi dn cha cao th nhu cu i du lch cn rt hn ch.Trong nhng nm va qua, s lng my tnh s dng cng nh s ngi truy nhp Internet

tng ln ng k, nhng hin cng mi ch c khong hn 50% doanh nghip c website ring qung b cho n v, sn phm, dch v ca mnh. + Phn tch cc i th cnh tranh: Phn tch c th v cng rng cng tt v tnh hnh cnh tranh hin nay v TMT / KD T. Cn xc nh ngay trnh v kh nng cnh tranh ca bn thn Cng ty mnh. Nu danh sch nhng website mnh v yu nht ang cnh tranh vi doanh nghip mnh, nu d on v th phn cho tng i th cnh tranh, cc mt mnh, yu, c hi, nguy c ca h v phn tch xu th pht trin ca th trng. + Phn tch c im ca khch hng mc tiu: y l bc tranh r nt nht v dn c v x hi hc ca cc nhm khch hng m doanh nghip nh nhm ti? Ti sao doanh nghip li tin tng rng s c khch mua hng ha, dch v ca mnh qua mng? + Nghin cu nhm mu: Trnh by kt qu nghin cu nhm mu trong th trng nh hng cu mnh, nu cc phn hi c th v phn tch hnh vi tng th v chi tit ca nhm ny c hnh dung tt hn v khch hng v th trng. + Nghin cu cc ri ro: y l vic phn tch nhng d liu c th v khu vc th trng v kt qu ca doanh nghip trong ba hoc nm nm ti, c trn mng v bn ngoi mng. + Phn tch Marketing trc tuyn: nh gi th trng, k hoch marketing m t cch thc tip th sn phm. Marketing l cng vic tm hiu nhu cu ca khch hng. Trong bn k hoch kinh doanh, cc s liu chi tit v hng ha hay dch v m Cng ty m bo cung cp v s lng, chng loi, gi bn, a im, phng thc phn phi v thanh ton. Qung co sn phm v dch v trn mng c xem l mt phng thc marketing hng i tng thch hp. N c khuynh hng kch tch s quan tm ca ngi mua hng ti sn phm trn trang web ca doanh nghip.

Chnh v th, qung co trn mng c th c hiu qu hn nhiu so vi qung co i tr trn tivi, bo tr hoc cc phng tin th t khc. E-marketing Vit Nam hin nay: do c s h tng k thut cha cao, thiu vn, ngnh ngn hng km pht trin, h thng php lut cha y , lng ngi dng internet cn thp - y l nhng nguyn nhn lm cho Emarketing vn trong giai on khi u ti Vit Nam. Mt khc, phn ln ngi tiu dng Vit Nam cha c iu kin tip cn thng tin v cng ngh mi. Thu nhp bnh qun u ngi cn thp nn sc mua cha cao. Tuy nhin, nhng nm gn y, s lng my tnh s dng cng nh s ngi truy cp internet tng ln ng k, cng ngy cng c nhiu doanh nghip c website ring qung co cho n v, cho sn phm, dch v ca mnh. E-marketing ang tng bc c khai thc p dng trong mi trng kinh doanh Vit Nam. Vi s pht trin mnh m ca Internet lm thay i b mt ca ton th gii. Cng vi n l s thay i v thi quen tiu dng ca khch hng. ng trc s thay i , vn marketing trc tuyn ngoi nhng phm cht vn c cn phi c: K nng qun l thng tin: Doanh nghip phi c nhng thng tin hay v khch hng, khng phi l nhng thng tin mang tnh cht chung chung m l nhng thng tin mang tnh cht c bit v c k nng qun l nhng lung thng tin ny c th rt ra nhng thng tin tht s hu ch cho cng vic kinh doanh ca doanh nghip. Hiu bit v cng ngh thng tin: c th lm marketing trc tuyn, cc nh lm marketing cn phi hiu bit v cc k nng cng ngh thng tin ng dng trong cng vic ca mnh. Phi bit s dng cc cng c tm kim tm kim thng tin v khch hng mt cch nhanh v hiu qu nht trn internet, bit cch x l n t hng trn mng cng nh theo di qu trnh bn hng cho n khi khch hng nhn c sn phm hoc dch v m h t mua. Tt c u khng c s ngt qung. Vn tri thc: l tr tng tng, s sng to v kh nng kinh doanh l nhng yu t quan trng hn c vn bng tin, nht l trong th k

XXI ny ni m s giu c v tin t ang dn c thay th bng nhng sng kin, sng to. K nng x l thng tin nhanh: Thi gian m mt nh marketing kim sot c khch hng ca h qua mn hnh my tnh l 30 giy. N c bt u bng vic lt qua cc knh, kim tra v nhn chut. Tt c nhng ngi mua l c nhn hay cc doanh nghip u rt kht khe v kh tnh bi v ang c mt s lng rt ln cc nh cnh tranh trn ton cu, tt c u ang cnh tranh rt khc lit. Do vy, kh nng x l thng tin v a ra nhng gii quyt kp thi l yu t v cng quan trng. + Xc nh th trng: Vic xc nh i tng khch hng trc tuyn ca doanh nghip l ai, tng lp thng lu? Trung lu? Tr thc? Hay cng nhn? V h thng hay truy cp vo nhng trang web no? l mt trong nhng bc rt quan trng to nn thnh cng khi kinh doanh trn internet v cng chnh l mt trong nhng bc m cc thng nhn hay lng qun nht v khng phi bt k khch hng trc tuyn no cng c nhu cu vn mun mua sn phm ca bn. + Nghin cu chin lc bn hng: Xc nh xem vic bn hng s xy ra ring trn mng hay s kt hp vi cc cch bn hng thng thng khc hay kt hp c hai hnh thc ny cng mt lc. + Ngn ng s dng trn trang web: S dng ngn ng nht qun tng ch, font ch, tng cu, tng on v mu sc cng nh m iu. Khi mt ngi n thm trang web ca doanh nghip, c th anh ta cha bit doanh nghip ang cho bn sn phm g? Do phi gip khch hng hiu nhng vn ny trong thi gian ngn nht. Nn s dng cc cu ngn gn, c ng v gi kiu thit k c nh i vi cc trang cn li. + Xy dng ni dung bn hng: Xc nh nhng phn ni dung no c ua ln trang web phc v trc tip v gin tip cc hot ng TMT. Ni dung ny bao gm tt c sn phm,

dch v ca doanh nghip s cung cp cho khch hng, cc hnh thc khuyn mi, nhng phng thc t hng v thanh ton tin hng. + X l phiu t hng: Vn ny thuc vo phm vi k thut, l vic s dng chng trnh no? phn mm no cho vic t hng v thanh ton tin hng qua mng? 3.1.2. Lp k hoch TMT mi cho Cng ty Du lch Dch v HanaSan. + Tham kho kin chuyn gia: Nn tham kho kin chuyn mn trong khi son tho k hoch kinh doanh - mt s doanh nghip chuyn sang TMT/KDT l nhng khu vc hon ton mi nn s gp kh khn nu khng tham kho kin tt ca cc nh chuyn mn. Lnh o doanh nghip tham gia thc s vo chuyn i TMT/ KDT . iu ny rt quan trng, mc d doanh nghip c phn cng c th ai? khi no? lm g?.. vi vic chun b chuyn i TMT/KDT. Mi b phn ca doanh nghip (t iu hnh cho ti ti chnh, marketing, sn xut, o to...) cn c lch trnh c th cho vic tm hiu v p dng TMT/ KDT. L lch chuyn mn ca nhng ngi ch cht phi c nh km vi k hoch kinh doanh. + Nghin cu th trng ng n, hp l. K hoch kinh doanh tt bao gi cng gm c phn nghin cu th trng ng n, chi tit, hp l. Nghin cu th trng trc tuyn ni chung ngy cng tr nn d dng hn, cho php d tm kim hn cc u mi kinh doanh, cc c hi xut nhp khu, cc k thut marketing trc tuyn, cc iu kin a l, dn c, chnh tr ca cc nc trn th giiv nhiu loi thng tin khc. K thut nghin cu th trng qua mng v thc cht khng c g khc bit so vi k thut nghin cu th trng thng thng. Nhn chung, nghin cu th trng trn mng cho kt qu nhanh hn, v thng tin chung trn mng nhiu hn, kh nng thu thp thng tin c th cng cao hn. Ro cn thy r nht c l l vn ngoi ng, ch yu l ting Anh, ca nhng ngi trc tip tin hnh nghin cu th trng. Cc nc km pht

trin cng c th gp phi cn tr do tng la quc gia gy nn. Xu th chuyn vic qun l tng la u ngoi cng ca mt h thng mng quc gia v qun l ti h thng mng doanh nghip v vng l xu th ng n v c chnh tr, chnh sch v cng ngh. + Phn tch kt qu nghin cu th trng: Vic phn tch chi tit v khch quan cho php khng nh loi sn phm, dch v no c kh nng thnh cng trong th trng. Vic phn tch kt qu nghin cu cng cn c nh gi thng qua nhm c trng. Phn tch kt qu cn phi gn vi cc qu trnh ra quyt nh. Doanh nghip, nht l cc doanh nghip nh v va, khng phi l c quan nghin cu chung chung, ni m kt qu phn tch khng c s dng ngay vo cc hot ng thc tin. + Xc nh cc nh cung cp dch v: Nhiu cng ty mc sai lm l ch s dng kch km in t giao dch quc t. Ngc li, mt trang Web tt cho php mt doanh nghip nh c kh nng kim sot tt cc cng vic ti chnh, marketing, tng trng. .. do tn dng mi kh nng ca Web t hiu qu cao nn to cc i l TMT/KDT, nh mt cng ty qun l TMT/ KDT tin hnh rao bn sn phm, dng cc hp ng lin doanh, i l, i din Nh xut khu c th tn dng kinh nghim v cc mi lin h m i tc mang n cho h. Thc cht i vi cc doanh nghip du lch ti Vit Nam rt kh khn trong vic qun l cc nh cung cp dch v chnh cho vic thc hin cc chng trnh tour ca h, nht l trong v du lch chnh, kh nng cung cp dch v rt hn ch v quan trng hn l cht lng dch v khng cao. + Pht trin chin lc marketing: Nhiu cng ty khi mi bc vo TMT/ KDT u t ra th ng trong lnh vc pht trin marketing nhiu hn l tch cc - h bn c hng phn nhiu do cc cng ty nc ngoi lin h vi h, ch h cha tch cc giao tip tm khch hng hoc chn cho mnh mt con ng pht trin th trng ring. Nhiu cng ty khi nh ra c con ng pht trin th trng ca mnh ri th khng my bn tm, ch pht trin theo con ng nh m chn cho mnh li lm n manh mm, nh l v da dm ln nhau.

Trong ngnh kinh doanh du lch thng xy ra chuyn nh trn, l do vic hp tc gia cc cng ty du lch vi nhau trong vic bn v thc hin chng trnh tour, vi vic hp tc ny dn dn lm mi mm cc chin lc marketing v lm lch hng cc con ng trc . + Xc nh ni dung cui cng a ln trang Web: y l phn quan trng nht trong qu trnh pht trin hnh thc kinh doanh trc tuyn. Ni dung ca trang web chnh l nhng sn phm - dch v m doanh nghip c d nh kinh doanh trong tng lai. 3.1.3. Xy dng Website mi cho Cng ty Du lch Dch v HanaSan 3.1.3.1. Cch thc to ra mt website. to ra mt Website c cht lng i hi doanh nghip phi c mt k nng thnh thc v mt s nghin cu k v Web. Doanh nghip phi bit mnh s lm g v khng nn lm g a tt c cc tng vo vic xy dng mt Website. to ra mt Website cho doanh nghip cn phi theo lm theo nhng bc sau y: Bc 1: y l giai on nh hng. Doanh nghip cn phi cp n nhng vn sau y: Nhng tng tng quan doanh nghip. Mc ch doanh nghip cn t ti i vi website ca mnh. i tng doanh nghip cn nhm ti l ai? Doanh nghip c nhng thng tin g trong tay v bn s dng Doanh nghip s t chc thng tin nh th no bo m s

chng nh th no ? truyn t thng tin l c sng t Bc 2: Sau khi a ra c cc im trn doanh nghip s: Tin hnh t chc cc phn mc v cc thng tin m doanh nghip c trang site ca mnh. To ra cc nhnh, cc tiu v cc tiu ph bn c th tm kim thng tin hu ch mt cch d dng khng lng ph thi gian i vi cc thng tin m bn khng quan tm.

La chn cc t kho thch hp thun tin cho vic tm kim

v s dng cc dch v tm kim. Bc 3: La chn cc hnh nh a ln site ca doanh nghip t th vin in t hoc t trn b nh my, flash... ;c th l nhng hnh nh v sn phm, vn phng lm vic ca doanh nghip, cc chuyn gia chnh ca cng ty. Chuyn i cc hnh nh n v tr thch hp v c s chnh sa v mu sc v kch c cho ph hp. Bc 4: Khi doanh nghip c b khung ca mnh th doanh nghip bn bt u chun b to ra website bng vic s dng ngn ng siu vn bn (HTML). Tin hnh chuyn i cc vn bn text ca mnh ti HTML m doanh nghip c th lm bng World, Netscape, Homesite v mt vi cc gi thng tin c la chn khc. Chng ta c mt vi chng trnh phn mm rt thun tin cho ngi s dng m c th chuyn i mt cch t ng t dng text thnh ngn ng HTML m thm doanh nghip khng cn bit mt cht g v HTML. Hoc ta cng c th t hng t cc nh cung cp trang web v giao din, tnh nng,... ph hp vi doanh nghip bng cc ngn ng phc tp v c nhiu tnh nng vt tri hn nh ASP.NET, PHP... Doanh nghip c th la chn khi bn thit k website ca bn hoc l bn tham gia vo cc kha o to v thit k web ngay t u hoc bn c th thu cc chuyn gia bn ngoi v thit k web gip cho bn. Bc 5: La chn nh cung cp dch v Internet a website ca doanh nghip ln Internet. Bc 6: Thit lp tn min ca doanh nghip. ng k tn website ca doanh nghip bn vi cc nh tm kim. Qung co v khuych trng website ca doanh nghip i vi

cc khch hng mc tiu. C th thc hin c iu ny thng qua cc

phng php truyn thng nh gi th, truyn thanh, truyn hnh cng nh c cc bin hiu qung co. Mt iu quan trng l doanh nghip thng qua cc cng c tm kim tin ch nh (Lycos, Alta Vista, Google...) m bo rng website ca doanh nghip bn phi tht ni bt. y l vic tn rt nhiu thi gian. Mt iu rt quan trng l cc thng tin ca doanh nghip phi c cp nht hng ngy 3.1.3.2. Vn tn min, bo v tn min Trong mt mi trng Internet khng l c th d dng cho php mi ngi tm thy website doanh nghip bn th vic thit lp mt tn min c bit ho doanh nghip bn l iu rt cn thit (V d nh tn min ca ITC l .intracen.org). Chng ta phi lm vic v s khin cho mi ngi tm thy doanh nghip ca bn mt cch d dng hn nhiu so vi vic nh a ch IP ca bn trn Internet. Thng thng mi ngi s dng mt nhm ca bn cc ch s gia 0 v 255 cng vi dots gia tng nhm nh l a ch ca h trn Internet: v d 163.45.210.32. S khng c mt s tng quan c hu no bt c cc nhm con s v mt tn min ca doanh nghip v d nh bt c mt cng ty my tnh no vi tn min .com hoc t ti Nigeria c th tm thy mt cch d dng ti a ch IP. S rt n gin trong vic kt ni gia bt c mt a ch IP no v tn min do c lu tr trong c s d liu l H thng tn min (DNS). S ra i DNS l mt thnh tu ca h thng Internet ton cu v l mt minh chng cho s hp tc quc t t nhn ni bt. H thng ny c duy tr v kim sot bi Hip hi Internet v ng k tn v ch s (ICANN) l mt t chc c nhn phi li nhun m tin thn c thnh lp vi mc ch h tr chnh ph M. Tn min c chia thnh 2 cp cao nht: tn min quc t v tn min quc gia. Tn min quc t l nhng tn min c phn ui l com, net, org , biz v info...

STT 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Tn min .ws .eu .in .asia .cc .bz .me .mobi .tel .tv .com .net .info .org .biz .us Dch v i km

Ph

khi Ph duy tr hng nm 300.000VN 190.000VN 200.000VN 300.000VN 580.000VN 450.000VN 500.000VN 480.000VN 320.000VN 620.000VN 210.000VN 210.000VN 200.000VN 200.000VN 200.000VN 190.000VN

Ph tranfer Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph 195.000VN 195.000VN 190.000VN 190.000VN 190.000VN 185.000VN

to Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph

Managed DNS Domain forwarding Email forwarding

Min ph Min ph Min ph

Cho php thay i a ch IP ca tn min thng qua Control Panel Cho php lin kt tn min ca bn n mt a ch Web c sn Cho php to khng gii hn a ch email name@domain.com t ng forward ti a ch email c sn ca bn

Bng: Ph tn min quc t v dch v i km tham kho ti http://bsg.vn/ten-mien/Ten-mien-quoc-te-g35.html Tn min quc gia c phn ui l k hiu ca mi quc gia. K hiu ny do ICANN t chc v qun l. Vit nam c phn ui l VN, Australia c tn l AU, Php l FR,...Hin nay c hn 200 tn min quc gia khc nhau. Di mi tn min quc gia c tn min cp 2 v cp 3 (v d COM.VN, EDU.VN,...). STT Tn min Ph khi to Ph duy tr hng nm Ph tranfer

1 2 3 4 5 6 7 8 9 10 11 12 13 14

.vn .com.vn .biz.vn .biz.vn .gov.vn .org.vn .ac.vn .info.vn .pro.vn .health.vn .int.vn .hanoi.vn .ninhbinh.vn .name.vn

350.000 VND 350.000 VND 350.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 30.000 VND

480.000 VND 350.000 VND 350.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 200.000 VND 30.000 VND

Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph Min ph 30.000 VND

Dch v i km Managed DNS Domain

Min ph Min ph

Cho php thay i a ch IP ca tn min thng qua Control Panel Cho php lin kt tn min ca bn n mt a ch Web c sn Cho php to khng gii hn a ch email name@domain.com t ng forward ti a ch

forwarding Email forwarding Min ph

email c sn ca bn Bng: Ph tn min Vit Nam v dch v i km tham kho ti http://bsg.vn/ten-mien/Ten-mien-Viet-Nam-g36.html Hin nay vn ng k v bo v tn min l mt trong nhng vn gy kh khn i vi doanh nghip. V pha cc doanh nghip h cn phi c nhng hiu bit c bn v bn quyn v v s hu tr tu c tm cch bo v tn min v ni dung m mnh a ln trang Web. bo v tn min Internet mt iu cn thit v tng i n gin l ng k tn min vi cc t chc quc t c cc chc nng lu tr v qun l tn min. Ni chung, khi doanh nghip thit k trang Web nn giao vic ng k tn min cho nh thit k hoc cho ni t ni dung trang Web (Web hosting). Nu doanh nghip t ng k, trc ht chng ta nn xem ti trang Web c a ch (http://www.internic.com) hoc http://www.registerfly.com xem tn min nh ng l c trng vi mt tn no ng k trc hay khng, nu

khng ch vic gi tn min ca mnh ti InterNIC theo mu c hng dn ngay trn trang Web ca InterNIC. Mt s iu nn lu khi ng k tn min l : 1.N phi ngn gn mi ngi c th nhp vo m khng mc li mi ln h ln mng tm n bn. Ti buc phi hiu rng nu ti mun thnh lp mt trang mng vi tn min l: www.cliffennicogreatestsmallbusinesscolumnisthoyesisalawyerbytrainin gbutwhoisareallygreatguyonceyou
gettoknowhim.com, s khng my ai cnh tranh vi ti chim ly ci tn , nhng hu ht mi ngi s t b vic tm n ti trc c khi h bt u c gng nhp tn.

2.N phi d nh. Nu bn phi la chn gia www.xtixibieiciir.com v www.cliffsantiques.com, hy chn tn th hai. 3.Theo cc chuyn gia thng mi in t th nht thit n phi c ui .com.Vy nu tn bn l Larry, bn mun bn xe p, v tn www.larrysbicycles.com b mua mt, sao khng th tn www.larrythebicycleguy.com hay www.larryontwowheels.com? Mi ngi thng thch mt cht g l l trong tn min ca bnv iu nhn i s d nh cho n.Khi tt c cc gii php khc u khng hiu qu, hy nh rng tn min ca bn (trn thc t, c th ni l iu ny cn ng vi c tn cng ty ca bn na khng nht thit phi lin quan n sn phm hay dch v m bn cung cp. Hy th ngh m xem: Monster.com c lin quan g n vic tm vic trn mng? Amazon.com c lin quan g n vic mua sch v nhiu th khc Google hay eBay hay Little Caesars c lin quan g n tm

trn mng? kim trn mng, u gi trc tuyn, hay bnh pizza? Nu bn c th la chn gia mt tn min di v ri rm m t chnh xc lnh vc kinh doanh ca bn v mt tn min hay m d nh, c iu khng lin quan g n cng vic kinh doanh, ti khuyn bn chn tn th hai.

Cn mt iu na: Nu cng ty ca bn pht t v tr nn thnh cng, s d dng hn cho vic ng k thng hiu v xy dng mt tn thng hiu trn phm vi quc gia hay quc t nu n khng m t lnh vc m bn kinh doanh. 3.2. Kin ngh. Sau y l mt s gii php v thng mi in t ca hai cng ty my tnh ln nht th gii hin nay, c rt nhiu gii php nhng tu tng loi hnh doanh nghip, quy m, hnh thc hot ng, kh nng kinh doanh, chin lc kinh doanh ca h m la chn cho mnh mt gii php ph hp vi doanh nghip mnh. 3.2.1. Gii php thng mi in t ca Microsoft Corp Vo thng 4 nm 1998 Microsoft Corp. cho ra i phin bn Microsoft WEB site Server 3.0 Commerce Edition mt sn phm dng cho thng mi in t nhm vo cc doanh nghip va v ln quan tm n vic xy dng cc WEB site thng mi in t cho c hai m hnh : doanh nghip-ti-ngi dng (B2C) v doanh nghip-ti-doanh nghip (B2B). n nay th Microsoft Corp nng cp phin bn ny ln thnh cc... Cc khch hng s dng Microsoft WEB site Server 3.0 Commerce Edition c th k n bao gm Office Depot, BarnesandNoble.com, 1-800FLOWERS, Eddie Bauer, Tower Records v nhiu cng ty thnh cng khc trong lnh vc thng mi in t. Phn mm ny c mc gi 4,609 USD cho mt my ch vi bn quyn truy cp cho 25 ngi dng hoc 5,599 USD cho mt my ch v bn quyn truy cp cho 50 ngi. "Kinh doanh trc tuyn khng n thun ch l vic nhn cc giao dch trn WEB", Gytis Barzdukas, gim c sn phm ca b phn tip th Internet ti Microsoft gii thch v chin lc thng mi in t ca Microsoft, "cn phi t ng ho ton b qa trnh kinh doanh trong thc t t b phn lnh o, nghin cu th trng v qung co cho n cc i tc kinh doanh". Microsoft WEB site Server 3.0 Commerce Edition bao gm ba phn chnh sau:

Tin hnh-Engage: Thnh phn ny gip cho cc doanh nghip

to dng cc WEB site thng mi in t, tin hnh cc cng vic tip th v qung co trn WEB site cng nh to cc trang WEB ng ph hp vi s thch ca mi c nhn khi truy nhp vo WEB site ny. Giao dch-Transact: Cho php ngi qun l h thng kim sot cc giao dch ti chnh trc tuyn vi cc kh nng bo mt, tip nhn cc n t hng nhiu mc, qun l v nh hng cc giao dch. Phn tch -Analyze: Gip cc cng ty nh gi c cc giao dch mua bn ca khch hng v bn hng, cc mc s dng d liu c th a ra c cc quyt nh thay i nhm nng cao hiu qu ca qu trnh kinh doanh in t. 3.2.2. Gii php thng mi in t ca IBM Chin lc thng mi in t ca IBM c gi l e-business, n bao gm c phn cng v phn mm cho an ton trn mng thng qua x l giao dch. i vi thng mi trn WEB, IBM c sn phm c gi l Net.Commerce mt phn mm chy trn my ch cho c hai ng dng doanh nghip-ti-doanh nghip (B2B) v doanh nghip-ti-ngi dng (B2C). Gi khi u ca Net.Commerce l 4,999 USD, dnh cho cc doanh nghip hoc ch kinh doanh mun thit lp mt ca hng trc tuyn ring ca h hoc bn trc tip cho ngi tiu dng. Ngoi ra nu cc cng ty c nhu cu m rng cc ng dng ca Net.Commerce th h c th nng cp ln phin bn h tr nhiu vi x l v phi chi thm mt khon tin nht nh. Net.Commerce l mt phn mm m trn cc gii php v thng mi in t ca IBM c thc hin. "Chng ti tp trung ton b vo kh nng nng cp ca h thng v tch hp vi cc h thng c s d liu c ln", Tom Patterson, gim c v chin lc thng mi in t ca IBM cho bit. Cc khch hng ln ca IBM s dng gii php Net.Commerce c th k n bao gm, Borders Books and Music vi doanh s 1 t USD mt nm dng gii php Net.Commerce thit lp mt ca hng trc tuyn trn WEB. Aero-Marine Products, nh sn xut c doanh thu 5 t USD mt nm, c k

hoch gii thiu 80,000 linh kin in t ca mnh trn mng. Net.Commerce bao gm cc tnh nng sau: SET Support: H tr chun cng nghip cho Giao dch in t An ton-Secure Electronic Transactions (SET), c pht trin bi mt t hp cc cng ty bao gm MasterCard, Visa, IBM, Netscape, VeriSign Intelligent Catalog Technology: Cung cp mt "tr gip bn ODBC support: Cho php ngi qun l s dng h thng vi Support for Netscape Enterprise Web Servers: Cho php cc hng o" cho vic xem xt v thu nhn cc thng tin v sn phm trn WEB. cc h thng qun tr c s d liu c ln nh Oracle, Sybase, Informix cng ty m rng cc WEB site ng chy trn nn Netscape Server vi cc tnh nng c thit lp cho mt ca hng in t trn mng.
Ngoi ra IBM cn kt hp vi cc cng ty khc nh Taxware International, First Virtual Holding cung cp cho khch hng cc ng dng nh tnh thu, x l thanh ton v cc chc nng khc m IBM khng cung cp. im mnh ca Net.Commerce l kh nng tch hp nn vi cc h thng c s d liu nh Oracle , Informix ng thi cho php to dng mt cch mm do cc gian hng trn WEb vi kh nng tm kim thng minh cho mt s lng sn phm ln n hng chc nghn v hon ton tng thch vi SET.

KT LUN Thng mi in t ngy cng ng vai tr quan trng trong i sng x hi v l nhng phng thc giao dch nhanh nht, hiu qu nht, tn dng c ti a mi ngun lc. Thng mi in t l kt hp ca nhng thnh tu khoa hc k thut vo vic kinh doanh. V thng mi in t c tin hnh trn mng nn khng b nh hng bi khong cch a l, do bn c l nh cung cp nh hay ln th iu cng khng nh hng g, doanh nghip bn vn c nhiu ngi bit n nh mng kt ni ton cu. Khch hng cng c nhiu s la chn hn nh mng my tnh cung cp cho h. Thng mi in t em li s hin din trn ton cu cho nh cung cp v s la chn ton cu cho khch hng.

Nh thng mi in t m cc nh cung cp tip cn gn hn vi khch hng, iu cng ng ngha vi vic kch thch kh nng tiu dng dch v cho ngi tiu dng nhiu hn. Trong thng mi in t, ngi bn v ngi mua khng gp nhau trc tip m thng qua mng, do vn cp nht thng tin cho cc bn s nhanh hn, nhng i hi ngi tham gia phi c kh nng s dng. Hn na thng mi in t l vic kinh doanh trn cc thit b in t nn n s b tc ng theo s thay i ca cng ngh. V vy ngi tham gia kinh doanh cng phi lun hc hi theo kp s thay i . Hin nay, c nhiu doanh nghip nc ta tham gia vo hot ng thng mi in t. Song m khai thc ht c hi m thng mi in t em li th cng rt t doanh nghip Vit Nam lm c. iu ny cng khng c g kh hiu v chng ta mi ch bc vo cng ngh thng tin c hn hai thp k, mi ph cp internet nn nhn thc ca chng ta cn nhiu hn ch, hn na c s h tng cng ngh, nhn thc ca nhn dn, iu kin x hi tr thnh nhng ro cn rt ln hon thnh bi bo co thc tp ny, Em c s gip rt nhiu t pha C gio hng dn thc tp v s ch bo tn tnh ca cc Anh, Ch hng dn Em ti cng ty.Em xin cm n C Nguyn Thu Hng v Anh Thng l nhng ngi trc tip gip Em lm ti ny. TI LIU THAM KHO Gio trnh Thng mi in t, H thng kinh doanh in t Trng Cao ng CNTT Hu Ngh Vit Hn. Gio trnh Qun l h thng thng tin trong du lch v khch sn ( Th.s Ng c Anh). http://www.hanoisoftware.com http://www.anhngoc.com.vn http://www.thuongmaidientu.com http://www.vcci.com.vn http://www.htmedsoft.com/KIENTHUC/I-1.HTM http://vecvn.com/main.php

http://vnbizcenter.com/thuongmai/index.php http://www.vietnet.com.vn/register_host.php?local=os http://bsg.vn/ten-mien/Ten-mien

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NHN XET CUA GIAO VIN HNG DN .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. a Nng, ngay .thang ...nm 2013