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Treatment Advertising

Treatment Advertising

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Published by madforchelsea
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media work

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Categories:Types, School Work
Published by: madforchelsea on May 15, 2013
Copyright:Attribution Non-commercial

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05/15/2013

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A
 TREATMENT
FOR A
 Advert 
 Academy Advert 
PREPAREDBY
Marcus Taylor Connexcast (Address of company)(Email address of company contact)15/05/2013
CLIENT
Glenthorne high school
The Brief:
(Write brief here)
 
It is proposed that the advert will be of 25-30 seconds duration, filmed atGlenthorne High School and edited at our Sutton facility. The advert will be aimed at 14-16 year olds.
 
 This has been identified throughwhat age you can actually join 6
th
form so it would be people looking to join a 6
th
 form in the next 2 years who enjoys IT. The advert will show that an IT academy is a good thing to join and would benefityou a lot in the future when people get jobs. The advert will be aired on E4 and websites such as YouTube, Facebook and Twitter.
The main competitor for this IT academy will be Nescot because they have their own IT academy.
 This has been identified through looking on the Nescot websiteto see what courses they offer.Several locations have been visited and a shortlist has been drawn up:Suggested locations are:
Glenthorne high schoolSutton common roadICT classroom
 
 The (
type of product)
will include the following:
a) Long shots of he class roomsb) Mid shots of people using the computersc)Long shots of the teacher teachingd) Close ups of what they are doing on the computers.These will link together because its parts to do with the IT academy andwhere it is and the shots will cut between them.
Structure
(Initial Ideas)
 The
IT academy advert 
will be in colour
 
and in PAL DV widescreen
.
 The
IT academy advert 
will start with
a hand going to turn the computer on
Cut to
Then a shot of the computer saying loadingCut toSomeone editing a website.Cut toWebsite being scrolled downCut toTeacher saying welcome to the IT academy 
Budget 

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