The world today faces enormous challenges.Within the next 20 years, the majority of the population will live inurban areas, and natural resources will increasingly become a con-sciously valued commodity. Against this backdrop, the automotivesector is also entering what is surely the most exciting technological
shift of its history. The challenge lies in being able to continue to
guarantee people mobility that is both individual and sustainable.The keys to this are dedication and a wealth of ideas, because times
of change are also moments of bold ideas.
Again and again, we demonstrate that Audi is creatingthese kinds of ideas at the right time. 40 years ago, we brought theslogan “Vorsprung durch Technik” to the world stage. With innova-tions like quattro drive, the Audi Space Frame and LED technology,we have given form to this statement. Since then it has been both
our driving force and our guiding principle.
Hermann Hesse once said: “In order to create the poss-ible, we must keep attempting the impossible.” Our engineers live
and breathe this conviction every single day – with all the guts it
takes. They research and investigate until their visions can becomereality. “With passion” is the only way to describe how they set aboutaddressing the challenges of the future, and come up with clear an-
swers to them.
In this technology magazine, you will find out a greatmany interesting and exciting things about this very special Audi
standard. It is a cross section of topics that mean a great deal to us
at Audi – ones with which we want to shape the mobility of tomor-
row; ones with which we apply our “Vorsprung durch Technik” in the
service of our customers and our responsibility.
Efficient internal combustion engines, lightweight de-sign, the networked car, electrification – these are our focal points,as they are in this magazine, too. But we also want to surprise youwith the unexpected. Read, for instance, how we are currently rein-
venting our core competence – with the e-tron quattro. Or how wefind inspiration from the animal kingdom.To go boldly ahead of our time – I think that this mottois not just representative of this technology magazine, but also of
a promise that we have made to the future. It takes people with thecourage to attempt something new, without compromise and with-
out fear of failure.Discover for yourself what it is that drives these peopleand what ideas they stand for at Audi. Enjoy.Warm regards
During the next 20 years, the automotive sector will undergowhat is surely the most exciting technology shift of its history.The keys are dedication and a wealth of ideas.
Chairman of the Boardof Management of AUDI AG.