(3 credits)Set 1Marks 60
Strategic Management & Business Policy
Q.1How does an organization’s vision get translated hierarchically and step by stepinto programs of action? Illustrate by a diagram and explain each step in a sentence or two, supported by an imaginary example. (10 marks).Q.2
Explain with any real or imaginary example, the four generic Strategy Alternativesfor Marketing. (10 marks).Q 3
Explain in a sentence or two, each of the elements of a Business Plan and why itis necessary. (10 marks).Q 4.
S. C. Computers has been mismanaged by its promoter> The Company has over 50,000 employees with software expertise. It has clients over the last 15 years in 50countries. The mismanagement has led to a severe cash crunch with no cash to meeteven salary requirements. While the internal situation is one of financial and employeemorale crisis, externally it enjoys the confidence of its clientele. The Government wantssuch a valuable institution, built over several years, to be saved so that it can continueto contribute to national wealth creation, but at the same time does not wish to extenddirect financial assistance,lest it amounts to encouraging or subsidizingmismanagement. In one page, suggest the broad elements of a Business ContinuityPlan covering all aspects (not just financial alone) specifically applicable to thissituation. (10 marks).Q.5Brand has become an important aspect of Business. What are the advantages of building a Brand and what steps are available under IPR to protect its ownership? (10marks).Q.6
“Corporate Social Responsibility is outside the scope of Business houses”. Explainwhy you agree or disagree with this statement.