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Investor Relations 2.0And other Musings…Tom Allinder
tom@netgenpr.comtom@intelligendo.com
 
Thisentirepresentationismy
opinions
.Iwelcomeanyfeedback,arguments,ideasfromanyone-textandwillbeconvertingthisto
moreofamulti-mediapresentationovertime
 
First,WhatExactlyisIR1.0?
Companies
controlled content 
that was distributed by themselves andtheir IR entities
Little or no feedback (needed
or required 
as far as they were concerned)from investors or customers
Company’s IR firm would “take the heat” or claim the “credit” for failureor success in the marketplace.
Success or failure was solely dependent on stock performance; IR hadno concern whatsoever for actual performance of the business.
IR did not differentiate between
investors and traders 
with regard tostock performance
of 00

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