KEY STEPS IN DEVELOPING AN ATTITUDE SURVEY
Generally, the following steps should be completed in sequence:1. Decide what you want to find out;2. Select who designs the survey;3. Determine how the survey will be conducted;4. Check the sample in-house;5. Communicate with employees about the survey;6. Decide who will analyze the results and how the results will be communicated.An effective employee survey is one that would elicit answers to crucial questions. Indesigning these survey instruments, employers must ensure that two basic questions areasked: ____ Are employees getting what they want out of the employment relationship? ____ Is there some gripe about working conditions or supervisors that can becorrected by management?
Be specific about what you want to find out--asking too much makes itmore complex and costly to analyze survey results. But enough questions should be askedto get the answers an organization needs to make decisions.Other suggestion include: ____ Get input from those who will need to use the survey results --even if anoutside consultant is designing and conducting the survey. ____ Although many companies mail the surveys to employees’ homes with astamped return envelope, employers can administer the survey on companytime. ____ Regardless of how the survey is conducted, confidentiality must be guaranteed. ____ In many instances, when an outside organization develops the survey,employees will be more convinced of the company’s sincerity if they seemoney being spent on the survey’s administration and follow-up. ____ Announcement of the survey should come from the company’s top officer, byletter to all employees some three or four weeks before the survey, emphasizing