ISBN: 978-0-9849328-2-5© 2013 Qualtrics Labs Inc.All rights reserved. This publication may not be reproduced or transmitted in any orm or by any means, electronic or mechanical,including photocopy, recording, or any inormation storage and retrieval system, without permission in writing rom Qualtrics.Errors or omissions will be corrected in subsequent editions.
Scott M. Smith
is Founder o Qualtrics, Proessor Emeritus o Marketing, Brigham Young University.Proessor Smith is a Fulbright Scholar and has written numerous articles published in journals such as Journal o ConsumerResearch, Journal o the Academy o Marketing Science, Journal o Business Ethics, International Journal o Marketing Research, Journal o Marketing Research, and Journal o Business Research. He is the author, co-author, or editor o books, chapters, andproceedings including An Introduction to Marketing Research. Qualtrics, 2010 (with G. Albaum); Fundamentals o MarketingResearch. Thousand Oaks, CA: Sage Publishers 2005 (with G. Albaum); Multidimensional Scaling. New York: Allyn and Bacon 1989(with F. J. Carmone and P. E. Green), and Computer Assisted Decisions in Marketing. Richard D. Irwin 1988 (with W. Swinyard).
Gerald S. Albaum
is Research Proessor in the Marketing Department at the Robert O. Anderson Schools o Management, theUniversity o New Mexico, Proessor Emeritus o Marketing, University o Oregon.Proessor Albaum has written numerous articles published in journals such as Journal o Marketing Research, Journal o theAcademy o Marketing Science, Journal o the Market Research Society, Psychological Reports, Journal o Retailing, Journal oBusiness and Journal o Business Research. He is the author, co-author, or editor o twenty books including International Market-ing and Export Management. Pearson Education Limited (UK), Fourth Edition, 2002 (with J. Strandskov, E. Duerr); Fundamentals oMarketing Research. Thousand Oaks, CA: Sage Publishers 2005 (with S.M. Smith); Research or Marketing Decisions. EnglewoodClis, NJ: Prentice-Hall, Fith Edition, 1988 (with P. Green and D. Tull)
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