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Conversion Rate Checklist Report:Home Page Optimization
7 Ways...
 To Optimize thePerformance of Your Home Page.
By Nick Usborne
 
Conversion Rate Checklist Report – ExcessVoice.com2
 
Introduction
Home pages can be tricky, simply because they not only have theirown job to do, but also have to support a group of key interiorpages.In other words, while your home page has several tasks it has toachieve in terms of presenting your company or organization to thepublic, it also has to serve as an index for other important areas ofyour site.- A home page is where you need to present your unique valueproposition, with total clarity.- It is where you have to both excite and reassure your readers, bothat the same time.- It has to be clear and simple...but also direct readers forward to theinterior pages they are looking for.In this short guide you will see the checklist I use when writinghome pages... whether a site has a total of ten pages or a thousandpages.Nick UsborneExcessVoice.com October 2008
 
Conversion Rate Checklist Report – ExcessVoice.com3
 
#1: Is the principal home page headlineclearly communicating your site’sunderlying value proposition?
This is job one. When first-time visitors arrive at your site, they havea purpose in mind. They are looking for something.The job of your principal headline is to communicate quickly andclearly the primary value proposition of your site.That is to say, you need to let people know what your site is about,and why it is better than all the competing sites that offer similarproducts or services.This is a tough job at the best of times. But it gets harder when youburden your headline with extra duties.So stay focused. Understand what your visitor is looking for.Communicate your promise and value quickly and clearly.
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