Conversion Rate Checklist Report – ExcessVoice.com3
#1: Is the principal home page headlineclearly communicating your site’sunderlying value proposition?
This is job one. When first-time visitors arrive at your site, they havea purpose in mind. They are looking for something.The job of your principal headline is to communicate quickly andclearly the primary value proposition of your site.That is to say, you need to let people know what your site is about,and why it is better than all the competing sites that offer similarproducts or services.This is a tough job at the best of times. But it gets harder when youburden your headline with extra duties.So stay focused. Understand what your visitor is looking for.Communicate your promise and value quickly and clearly.