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CPM Grocery News Week 20

CPM Grocery News Week 20

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Published by CPMInternational
Latest trends from the UK Grocery Sector including brand news, NPD and key stats from FMCG brands.
Latest trends from the UK Grocery Sector including brand news, NPD and key stats from FMCG brands.

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Categories:Types, Business/Law
Published by: CPMInternational on May 16, 2013
Copyright:Attribution Non-commercial

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05/16/2013

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NEWS IN BRIEF
Retail NewsAsda newsBrand News
Poundland has initiated an audacious price-war bycharging shoppers just 97p in locations where archrivals including 99p Stores have opened up.
Marks & Spencer is poised to debut a new advertisingcampaign for its food offer which will carry thestrapline
‘Make
Today
Delicious’
.
The major grocers have signed up to new food wastereduction targets including a commitment to reducehousehold food waste by 5% by 2015
Britvic Soft Drinks is launching a new marketingcampaign for kids drink brand Robinsons FruitShoot, which gives kids the freedom to get stuckin, have a go at new activities and increase theirskill-base.The 2013 campaign, appropriately called
‘Get
 Your Skills
On’,
is rolling out from the end of Apriland includes TV advertising and mediapartnerships with Nickelodeon and The Sun, anon-pack promotion, an experiential roadshow aswell as PR and social media.
Yeo Valley is to ramp up the use of mobilecouponing in its marketing activity and use thedata gleaned from the tool to better targetyounger consumers
Waitrose is prepared to take legal action againstOcado, its home shopping partner, over its plans tohelp rival chain Morrisons to develop its online service,as reported in various newspapers today. The foodretailer is even prepared to walk away from the jointventure if it believes that Ocado will breach itscontract.
 Asda daily news update
 
Tesco has embarked on a major push into the adultcheese snacking sector as part of its latest cheeserange review. It has added six 30g own-label cheesesnack bars.
Sainsbury’s
has this week launched a video-on-demandservice as part of wider plans to ramp up its digitalbusiness.
As
Sainsbury’s
this week announced a furtheracceleration in its convenience store openingprogramme, a new report into the grocery marketshows c-stores owned by multiples are opening atthree times the rate of symbol c-store conversions.
Asda has launched a campaign called
“Don’t
Get
Burnt”
following a survey which found more thanhalf of Britons admit not applying sunscreenfrequently enough and 60 per cent say it is tooexpensive. In light of the findings the supermarket iscalling on the government to drive down the priceof sunscreen, which is classed as a 'luxury item'subject to 20% VAT, rather than an essential healthproduct.
 Asda daily news update
The Sun reports that Tesco has cut the price of itsunlimited broadband service from £6 to £2 forClubcard holders who take out the
company’s
linerental for £14.90 per month, while existing TescoMobile customers are eligible for free broadbandfor 12 months. The new deal makes it the
cheapest on the market.
Asda-exclusive American soft drink brand RoyalCrown Cola has launched a new push inspired bythe popular US concept of 
‘Date
 
Night’
. Onlineactivity will give recipes and tips on how couplescan spend date night together, while an on-packpromo will offer prizes including a trip to NewYork
Swizzles Matlow has revamped its pocket moneysweet range to hit a 10p price point. They arerolling out now, featuring a bolder look and a 10pflash
Florette has kicked of its summer push for the2013 summer salad season with a new focus onsalad recipes. The One Minute Wonder campaignis targeted at
“salad
 
savvy”
shoppers andintended to drive up frequency of purchase. Itfeatures 3 new TV ads, which will air in July andAugust and showcase different salad recipes
Asda has extended its ready-to-go cook meat rangewith three sharing plates, to be served with a rangeof sides: beef and pork Tex Mex meatballs, chicken,leak and chicken fajita. They cost £4.50 for an 800gpack
 
What’s coming up….
 
17
th
May
 –
Fruity Friday. day, part of World Cancer Research Fund's CancerPrevention Week, aiming to increase public awareness of cancer prevention througha balanced diet and healthy lifestyle.
19
th
May
 –
World baking day. Celebrates the joys of baking cakes.
20
th
 
 –
26
th
May
 –
National vegetarian week.
20
th
 
 –
26
th
May
 –
British Tomato week
28
th
May
 –
2
nd
June
 –
National BBQ week
1
st
 
 –
8
th
June
 –
National pizza week
7
th
June
 –
National donut day
7
th
June
 –
World Gin day. Celebration of gin and gin based drinks.
17
th
 
 –
23
rd
June
 –
National picnic week. Only campaign of its kind encourages peopleto get outdoors for the great British tradition of picnicking.
20
th
July
 –
lollipop day
31
st
July
 –
Shredded Wheat day
28
th
August
 –
Pepsi is 115 years old!
 
Comment
Premier Foods
continues to build investment in Ambient Grocery, leveraging the OXO brand to bring a touch of magic tothe Stocks category, driving growth through the launch the new OXO Shake & Flavour range of seasonings
Heinz
Enters the gluten free market with an initial range of 6 products, including gluten free penne, spaghetti,macaroni, tomato frito, tomato and basil and tomato & oregano pasta sauce.
Boulder Brands
Is aiming to become the “category captain” in the UK free
-from market. It plans to roll out up to 50 gluten
 –
free and dairy-free products in the UK under best-selling US gluten-free brand
Udi’s
, inluding sliced bread,breakfast cereals, food-to-go and ready meals.
Soda Stream
Is tapping into the twin trends for low-cal soft drinks and flavoured water with a new My Water range
Little Dish
Is expanding
its range of Children’s products with a ‘hidden
veg
’ tomato sauce
 
Wrigley
Is hoping to bring younger consumers into the chewing gum category with the launch of a fruityBubblemint flavour under its Extra White brand. Rolling out this month, it will be supported with samplingas part of National Smile Month.
No Fear
Has been expanded with apple-flavoured variant Motherload, which has rolled out to Asda stores
Premier Foods
Is expanding its Mr Kipling Fancies line-up with a summer themed strawberry variant. They will be availableuntil the end of August
Wilkinson Sword
Has expanded its Intuition
women’s range with a razor for dry skin. It’s available now from Asda.
Unilever
Is launching what it claims is
the UK’s first mass
-market 100% organic haircare range. Rolling out on 20 Mayunder the Timotei brand, Organic Delight comprises 180ml shampoos and 150ml conditioners.
What’s new this week ….
 

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