NEWS IN BRIEF
Retail NewsAsda newsBrand News
Poundland has initiated an audacious price-war bycharging shoppers just 97p in locations where archrivals including 99p Stores have opened up.
Marks & Spencer is poised to debut a new advertisingcampaign for its food offer which will carry thestrapline
The major grocers have signed up to new food wastereduction targets including a commitment to reducehousehold food waste by 5% by 2015
Britvic Soft Drinks is launching a new marketingcampaign for kids drink brand Robinsons FruitShoot, which gives kids the freedom to get stuckin, have a go at new activities and increase theirskill-base.The 2013 campaign, appropriately called
is rolling out from the end of Apriland includes TV advertising and mediapartnerships with Nickelodeon and The Sun, anon-pack promotion, an experiential roadshow aswell as PR and social media.
Yeo Valley is to ramp up the use of mobilecouponing in its marketing activity and use thedata gleaned from the tool to better targetyounger consumers
Waitrose is prepared to take legal action againstOcado, its home shopping partner, over its plans tohelp rival chain Morrisons to develop its online service,as reported in various newspapers today. The foodretailer is even prepared to walk away from the jointventure if it believes that Ocado will breach itscontract.
Asda daily news update
Tesco has embarked on a major push into the adultcheese snacking sector as part of its latest cheeserange review. It has added six 30g own-label cheesesnack bars.
has this week launched a video-on-demandservice as part of wider plans to ramp up its digitalbusiness.
this week announced a furtheracceleration in its convenience store openingprogramme, a new report into the grocery marketshows c-stores owned by multiples are opening atthree times the rate of symbol c-store conversions.
Asda has launched a campaign called
following a survey which found more thanhalf of Britons admit not applying sunscreenfrequently enough and 60 per cent say it is tooexpensive. In light of the findings the supermarket iscalling on the government to drive down the priceof sunscreen, which is classed as a 'luxury item'subject to 20% VAT, rather than an essential healthproduct.
Asda daily news update
The Sun reports that Tesco has cut the price of itsunlimited broadband service from £6 to £2 forClubcard holders who take out the
linerental for £14.90 per month, while existing TescoMobile customers are eligible for free broadbandfor 12 months. The new deal makes it the
cheapest on the market.
Asda-exclusive American soft drink brand RoyalCrown Cola has launched a new push inspired bythe popular US concept of
. Onlineactivity will give recipes and tips on how couplescan spend date night together, while an on-packpromo will offer prizes including a trip to NewYork
Swizzles Matlow has revamped its pocket moneysweet range to hit a 10p price point. They arerolling out now, featuring a bolder look and a 10pflash
Florette has kicked of its summer push for the2013 summer salad season with a new focus onsalad recipes. The One Minute Wonder campaignis targeted at
shoppers andintended to drive up frequency of purchase. Itfeatures 3 new TV ads, which will air in July andAugust and showcase different salad recipes
Asda has extended its ready-to-go cook meat rangewith three sharing plates, to be served with a rangeof sides: beef and pork Tex Mex meatballs, chicken,leak and chicken fajita. They cost £4.50 for an 800gpack