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Isbm Iibm Isms Isb&m Case Study Answers

Isbm Iibm Isms Isb&m Case Study Answers

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ISBM / IIBM / IIBMS / ISMS / ISB&M
CASE STUDY ANSWERS AND PROJECT REPORTS FOR
MBA BMS EMBA PGDMA MIB MIS GDM
VISIT OUR WEBSITE: www.casestudies.co.in
aravind.banakar@gmail.com
ARAVIND BANAKAR - M -09901366442 / 09902787224
ISBM / IIBM / IIBMS / ISMS / ISB&M
CASE STUDY ANSWERS AND PROJECT REPORTS FOR
MBA BMS EMBA PGDMA MIB MIS GDM
VISIT OUR WEBSITE: www.casestudies.co.in
aravind.banakar@gmail.com
ARAVIND BANAKAR - M -09901366442 / 09902787224

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ISBM CASE STUDY ANSWERS AND PROJECT REPORTS FOR MBA BMSEMBA PGDMA.VISIT OUR WEBSITE: 
ARAVIND BANAKAR - M -09901366442 / 09902787224
ADVERTISING MGMT
Questions (A)(a)
Comment on the advertising strategy adopted previously and currently.
(b)
Comment on branding of food products, and their promotion.
(c)
Can you think of a different creative strategy for a
 
 product like chicken?Lip-sticks with permitted colours can also damage the lips since the stainers are tetra-bromo-fluorosine.When rubbed against the palm, darkness of the stain will indicate the quantity of stainer present.Darkening of lip colour also depends upon the bio-chemistry of individual’s lips.
Questions (B)(a)
The complete product knowledge is given in the above write-up. What do you think should be the copy platform for these products? Indicate the theme, the appeal and the buying motives.
(b)
Indicate a suitable media mix for advertising these products. Give your reasoning.(a) Which other businesses/products can be suitable candidates for direct marketing? What promotionaltechniques can be employed?(b) Please do some research of your own on direct mailings of pharmaceutical companies. What are your reactions?(c) Put on your thinking cap. Identify a there for a campaign of one general tonic.1.What kind of research design would you recommend for determining the effectiveness of M & M/Marsadvertising during the Super Bowl?2.If the research design involves a survey of households, which survey method would you recommendand why?3.What kind of measures and scales will you employ in your survey?
 
 
4.Can the observation method be used to determine the effectiveness of M & M/Mars advertising duringthe Super Bowl? If so, which observation method would you recommend and why?5.Which syndicated services discussed in the book can provide useful information1.Should Nike switch from a focus on celebrities to a focus on its products in its advertising? Discuss therole of marketing research in helping Nike management make this decision. What kind of researchshould be undertaken /2.How would you describe the buying behavior of consumers with respect to athletic footwear?3.What is the management decision problem facing Nike as it attempts to retain its leadership position?4.Define the marketing research problem facing Nike, given the management decision problem you haveidentified.5.Develop two suitable research questions and formulate two hypotheses for each.6.How can the Internet be used to help Nike in conducting marketing research, and in marketing its products?
ASSET MANAGEMENT
Q-1) WHAT ARE THE OBJECTIVES OF EQUITY FUND MANAGER? (5)Q-2) EXPLAINS THE STRUCTURE OF INTEREST RATES? (5)Q-3) HOW TO MEASURES RISK AND RETURN OF FIXEINTEREST?Q-4) WHAT ARE THE FUNCTION OF BACK OFFICE? DISCUSS WITHQ-5) ELABORATE ALL CATEGIRIES OF QUNTITATIVE ANALYSIS?(10)Q-6) WHAT ARE THER COMPLIANCE RULES THAT ASSETS MANAGER IS ACCOUNTABLEFOR THAT?Q-7) HOW THE SYSTEM AND DATA HELPS TO FUND MANAGER? EXPLAIN THE DATA REQUIRED BYHIM.
Q-8) DISCUSS THE ASIAN FINANCIAL CRISIS WITH THEIR CAUSES A CONSEQUENCESQ-9) WHAT IS ASSET MANAGEMENT? EXPLAIN IN DETAIL .WHY THE JOB OF EQUITY FUND MANAGER ISCHALLANGING? (10)
CONSUMER BEHAVIOR 
 
 
Discuss the various factor which influences consumer behavior in china?What should be the target market and what can be the marketing strategy?
Discuss as to how the consumer behavior has evolved post 1950?Q1) With reference to case above ,define the terms below,and justify how they influenceconsumer behaviour?Cultural and Cross-Cultural InfluencesSubculture and Social ClassReference Groups and Famil
HUMAN RESOURCE MGMT
Q1) Why organizations adopt personnel policies explain the benefits?Q2) What are the sources and content of personnel policies?Q3) Explain few personnel policies?Q4) Explain principles of personnel policies?Q1) Explain in detail the general purpose of recruitment?Q2) Explain factors governing Recruitment?Q3) Explain the Recruitment process with diagram?Q4) Explain Recruitment planningQ1) Does the company have an orientation programme?Q2) If yes how effective is it?Q3) How is formal Orientation programme conducted?Q4) If you were Navin what would have you done?Q1) Why should Power and focus on shedding jobs to save on cost?Q2) Are there no alternative strategies?Q3) Will the proposed shedding of jobs and scale of six units help airbus survive the intensecompetition from Boeing?Q4) Comment on the whole issue?
INTERNATIONAL FINANCIAL MANAGEMENT
Q.1) What is exchange rate determination and forecasting

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