AdWords Benefits for Google Adwords

Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html

Learning Center

1. Introduction to AdWords

1a. Introduction to AdWords

Google and Google AdWords

Objective: Learn about Google search and Google AdWords,and see how AdWords relates to the concepts of Internetsearch engines and keyword advertising.

Google Search

As a search engine, Google gathers and organizes a multitude of information from the Internet, then makes this information available toonline searchers throughout the world.Users can simply visit the Google homepage or other Googledomains, enter a search query (terms related to information they'dlike to find) into the search field, and click

Google Search

. Googlereturns a variety of search results — includinglists of files, articles, documents, and websites — that are all highlyrelevant to the query. (If a user clicks

I'm Feeling Lucky

, the user goesdirectly to the first websiteor document in the Google search results.) Users can also search for results within Google Images, News, and other specialized Googleservices.Search results appear on the left side of the page. It's important to notethat Google doesn't accept payment to place websites or documents insearch results. However, advertisers can purchase Google AdWordsads, which appear on the right side of the page, and sometimes abovethe search results.

Google AdWords

Google AdWords is Google's advertising program. AdWords lets youcreate simple, effective ads and display them to people alreadysearching online for information related to your business. So how is itpossible to show your ads only to the most relevant audiences? Theanswer is keyword-based advertising.

When a searcher visits Google and enters a query — say,

good beginner guitars

— Google displays a variety of relevant searchresults, such as links to articles

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Google AdWords: Learning Center http://www.google.com/adwords/learningcenter/text/print-19197.html

containing guitar purchasing advice, or websitesdedicated to novice musicians. Google alsodisplays AdWords ads that link to onlinebusinesses selling guitars, music lessons, or other products and services related to the query.For example, imagine that you own a music storecarrying a large selection of guitars. You could signup for an AdWords account and create ads for entry-level guitars in your inventory. For each of your ads, you might select keywords (single wordsor phrases related to your ad's message) such as

beginner guitars

or

entry-level guitars

.Once you activate your account, your ads would beeligible to appear. That is, the AdWords system wouldconstantly seek out search queries related to thekeywords you've selected, then display your ads tohighly targeted audiences. In short, you'd beadvertising directly to an audience already looking for you.

Google AdWords Ads

Google AdWords offers a variety of ad formats. Themost common format istext ads, followed byimage (and animated) ads. Additional formats availableincludevideo ads,local business ads, andmobile ads.A typical AdWords text ad looks like this:Tr y

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