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Major Case Analysis Methodology

Major Case Analysis Methodology

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Published by Sundus Ashraf
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Published by: Sundus Ashraf on May 16, 2013
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-Major Case Analysis MethodologyA. Non Diversified Company
1.
Executive Summary
: (5%)A brief description of the major strategic issue(s) the company is facing, the reasons why the companyshould resolve this (these) issue(s) and your recommendation. The length should not exceed one page.This is usually written after you have completed your case analysis.2.
The Analysis of present situation
: (10%)a.Identify the present mission/vision of the company. If it is not given in the case use company’s web site b.What are the strategic objectives of the companyc.What is the present strategic direction of the company? What strategies are being followed? Howsuccessful is the company in achieving these objectivesd.Do you think that there is alignment between present strategy, structure, and culture? Why/ Why note.What core competencies does this company possess? Why do you think that these are corecompetencies? Any distinctive competence?3.
Industry Analysis
:.( 25%)a. Analyze the general environment faced by the industry b.What are the strategic groups present in the industry. What are their characteristics. What is the nature of competition within each strategic groups and between the strategic groupsc. Using Porter’s five forces model is the industry attractive. Please note that in the main body of thereport you should discuss each of these forces giving overall reasons for each force being attractive or not, The detailed analysis in matrix form should be part of your appendixd.What are the major driving forces that may have impact on the industry dynamicse.What are the success factors for the industry. Develop a competitive profile matrix4.
Analysis of the Company
(25%)a.Develop EFE matrix for the company b.Analyze each value chain activity of the company.c.Analyze the financial health of the company; This would require comparison of three year trends byanalyzing common size statements, financial ratios, (
for financial ratio’s I would expect that youalso compare it with industry standards or a major competitor though internet search
) and cashflow analysis. Please note that you should give your overall assessment in the main body of the report.All your required analysis should be the part of your appendicesd.Develop IFE matrixe.Develop a SPACE Matrix
5.Identify the major strategic issues faced by the company with reasons (10%)6. Recommendations (25%)a.
Develop a TOWS matrix
b.
Identify three alternative strategies based on TOWS matrix; Give advantages and disadvantages of eachalternative
c.
Recommend the alternative that in your opinion will resolve the issue identified by you
d.
Develop long term (Three year ) objective for the company
e.
What implementation steps will be required in executing your strategy

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