Indholdsfortegnelse
1
INDLEDNING ...................................................................................................................................................... 1
1.1
P
ROBLEMFELT
........................................................................................................................................................... 2
1.2
P
ROBLEMSTILLING
..................................................................................................................................................... 4
1.3
P
ROBLEMFORMULERING
............................................................................................................................................. 8
1.3.1
Uddybning af problemformulering og arbejdsspørgsmål ........................................................................... 8
1.3.2
Afgrænsning .............................................................................................................................................. 10
2
METODE ...........................................................................................................................................................12
2.1
V
ALG AF TEORI
........................................................................................................................................................ 12
2.1.1
Meningsdannelse ...................................................................................................................................... 12
2.1.2
Netværk..................................................................................................................................................... 15
2.1.3
Forpligtigelse ............................................................................................................................................. 17
2.2
E
MPIRI
.................................................................................................................................................................. 19
2.2.1
Case ........................................................................................................................................................... 19
2.2.2
Empirivalg og indsamling .......................................................................................................................... 20
2.3
V
IDENSKABSTEORI
................................................................................................................................................... 21
2.4
K
APITELGENNEMGANG
............................................................................................................................................. 22
3
CASE BESKRIVELSE ............................................................................................................................................24
3.1
D
EN
B
LÅ
O
CEAN
S
TRATEGI
........................................................................................................................................ 24
3.2
S
KIVE
-
EGNEN
.......................................................................................................................................................... 26
3.3
S
KIVE
-
EGNENS
E
RHVERVS
-
&
T
URISTCENTER
................................................................................................................. 28
3.4
V
ISIONSPROCESSEN
.................................................................................................................................................. 29
3.5
S
TRATEGILÆRREDERNE
............................................................................................................................................. 32
3.6
O
PSAMLING
........................................................................................................................................................... 33
4
TEORETISK RAMME ..........................................................................................................................................35
4.1
M
ENINGSDANNELSE
................................................................................................................................................. 35
4.1.1
Strategikort ............................................................................................................................................... 37
4.2
O
PSAMLING
........................................................................................................................................................... 39
4.3
S
TYRING AF NETVÆRK
............................................................................................................................................... 39
4.3.1
Metastyring ............................................................................................................................................... 41
4.4
O
PSAMLING
........................................................................................................................................................... 42
4.5
F
ORPLIGTIGELSE
...................................................................................................................................................... 43
4.5.1
Mobilisering af netværk ............................................................................................................................ 45
4.5.2
Aktant ....................................................................................................................................................... 46
4.5.3
Oversættelse ............................................................................................................................................. 46
4.6
O
PSAMLING
........................................................................................................................................................... 47
4.7
T
EORIKONSTRUKTION
:
M
ENINGSFULD FORPLIGTIGELSE
................................................................................................... 49
5
ANALYSE ...........................................................................................................................................................51
5.1
A
NALYSESTRATEGI
................................................................................................................................................... 51
5.2
S
TRATEGI
-
JETLAG OG TILPASNING
............................................................................................................................... 54
5.3
K
OBLING MELLEM FORTID OG NUTID
............................................................................................................................ 56
5.4
O
PSAMLING
........................................................................................................................................................... 59
5.5
A
KTANTEN OG TALSMANDEN
..................................................................................................................................... 61
5.6
H
VIS JEG FORPLIGTIGER MIG
,
FORPLIGTIGER
I
JER SÅ
? ..................................................................................................... 64
5.7
V
ERDEN DERUDE
..................................................................................................................................................... 67
5.8
S
KAL VI STYRE
,
ELLER SKAL VI RO
? ............................................................................................................................... 70
5.9
O
PSAMLING
........................................................................................................................................................... 72
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