Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
0Activity
0 of .
Results for:
No results containing your search query
P. 1
Presentation 1

Presentation 1

Ratings: (0)|Views: 4 |Likes:
Published by Ali Abid
Differentiating high involvedproduct by trivial attributes forproduct line extension strategy
Differentiating high involvedproduct by trivial attributes forproduct line extension strategy

More info:

Categories:Types, Research
Published by: Ali Abid on May 17, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

05/17/2013

pdf

text

original

 
Differentiating high involvedproduct by trivial attributes forproduct line extension strategy
Pi-Chuan SunDepartment of Business Management, TatungUniversity, Taipei, Taiwan2008-9
GroupMembers
Shujat M Khan
Sidra sehar Tariq
M Umar Tariq
Badar Sultan
 
 Trivial Attribute
An attribute for which consumer may havethe prior preference but provides nosignificant performance benefit but is use to
Differentiate
Draw Attention
Influence purchasing Decision
Differentiation arises on the bases of productaugmentation.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->