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Strategies and Alternatives - Mobility Management for Grand Traverse

Strategies and Alternatives - Mobility Management for Grand Traverse

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Published by Jim Bruckbauer
Stakeholders in Michigan’s Grand Traverse region have chosen to develop regional mobility management strategies under the Michigan Sustainable Communities/Smart Growth America Demonstration Project. These strategies will be designed to optimize organizational structure and service delivery for public transportation services and serve as a model for statewide service delivery. They will focus on achieving the transportation goals identified in the Grand Vision planning process for the six counties of Antrim, Benzie, Grand Traverse, Kalkaska, Leelanau and Wexford.
Stakeholders in Michigan’s Grand Traverse region have chosen to develop regional mobility management strategies under the Michigan Sustainable Communities/Smart Growth America Demonstration Project. These strategies will be designed to optimize organizational structure and service delivery for public transportation services and serve as a model for statewide service delivery. They will focus on achieving the transportation goals identified in the Grand Vision planning process for the six counties of Antrim, Benzie, Grand Traverse, Kalkaska, Leelanau and Wexford.

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Published by: Jim Bruckbauer on May 17, 2013
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12/03/2013

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 Completed in collaboration with the Michigan Department of Transportation, Michigan EconomicDevelopment Corporation and Michigan State Housing Development Authority.
 
This report was produced with the generous support of the Rockefeller Foundation.
The Rockefeller Foundation fosters innovative solutions to many of the world‘s most pressing challenges, affirming its missio
n, since
1913, to ―promote the well
-
being‖ of humanity. Today, the Foundation works to ensure that more people can tap into the ben
efits of globalization while strengthening resilience to its risks. Foundation initiatives include efforts to mobilize an agricultural revolution inSub-Saharan Africa, bolster economic security for American workers, inform equitable, sustainable transportation policies in theUnited States, ensure access to affordable and high-quality health systems in developing countries, accelerate the impact investing
industry‘s evolution, and develop strategies and services that help vulnerable communities cope with t
he impacts of climate change.For more information, please visit www.rockefellerfoundation.org.
The cover image was created usinghttp://www.tagxedo.com.
STRATEGIESANDALTERNATIVES
MOBILITYMANAGEMENT FORGRAND TRAVERSE
DRAFT-Working Paper #2
 
April 23, 2013 
 
 
Developing a Mobility Management Strategy for Grand Traverse
Smart Growth AmericaCurrent Transportation Solutions | iDRAFT
TABLE OF CONTENTS
1
2
3
 
Developing a Mobility Management Strategy for Grand Traverse
Smart Growth AmericaCurrent Transportation Solutions | 1DRAFT
1 PURPOSE AND APPROACH
Stakeholders in
Michigan‘s Grand Traverse
region have chosen to develop regional mobilitymanagement strategies under the Michigan Sustainable Communities/Smart Growth AmericaDemonstration Project. These strategies will be designed to optimize organizational structure andservice delivery for public transportation services and serve as a model for statewide service delivery.They will focus on achieving the transportation goals identified in the Grand Vision planning processfor the six counties of Antrim, Benzie, Grand Traverse, Kalkaska, Leelanau and Wexford.The purpose of this document is to present a range of approaches and mobility managementstrategies for consideration. The alternative approaches are based on interviews with stakeholders;independent research and analysis by the consultant team; transportation goals and objectivesincluded in the
Grand Vision Document 
(Mead & Hunt et.al., 2009) the
Grand Toolbox 
(Mead & Hunt,2010); the
BATA Transit Service & Coordination Study 
(Vlecides Shroeder Associates, Inc., 2011);and
Expanding Transportation Choices in the Grand Traverse Region: Connecting Villages and Townswith Public Transit 
(Michigan Land Use Institute, 2009)
 
.This is a working document to be used in the second stage of the planning process. It is meant toserve as a starting point for discussion and will be updated based on stakeholder feedback. Followinga stakeholder meeting, the next step is to build an implementation plan including organizationalstructure, leadership, and responsibilities; financial needs and resources; reporting and performancemeasures; necessary policy changes; and public engagement and education strategies. The finalreport will summarize the full process and present a final implementation plan.
1.1 Community Vision and Goals
While the Grand Vision and other planning documents do not use the term ―mobility management‖,
they clearly articulate a vision and goals that are consistent with mobility management concepts andthat can be accomplished through mobility management approaches.Grand Vision stakeholders are seeking to increase public transportation services between cities andvillages in the region, and expand infrastructure serving pedestrians and bicyclists both in and out of town. They hope to achieve a regionally coordinated set of public and private transportation optionsincluding: public bus, public school bus, private taxis, limousines and buses, carpooling, ride-sharing,volunteer ride service, etc., and seamlessly integrate these modes into an overall multi-modaltransportation system.The BATA Transit Service & Coordination Study (Vlecides Shroeder Associates, Inc., 2011) states thatone of the most important elements of the Grand Vision is that it identifies the strengthening of regional connectivity among villages and Traverse City to be of great importance both for growinghousing and employment, and for preserving rural, natural, and scenic areas. The vision and goals areperhaps best articulated in a quote from Grand Vision consultant John Fregonese, included in(Michigan Land Use Institute, 2009):

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