Introduction to topic
The topic “assessing the consumer preference
towards fast food chain inRahim yar
khan” covers the study of some variables which affect the
consumer interest regarding the fast food chain.
Understanding key words
It is very necessary to clearly understand the meanings of the importantterms used in the survey. The survey based on tree keywords.
This is the measure of consumer interest (priority level) about thepurchase decision of a product or service due to different attributesassociated with it.
Highly processed restaurant foods that are prepared quickly or areavailable on demand.
Rahim yar khan
Rahim yar khan is emerging as the centre of the educational and tradeactivities of the region. It is connected to rest of the country throughrail road and air traffic. Rahim yar khan has the area of 8 sq miles withthe population of 340000 (estimated 2009).Rahim yar khan has a rich culture and traditions. Socially Rahim yar khanis stratified into upper lower middle upper, middle lower and lower upperclasses. 65% people living in Rahim yar khan has the occupation ofagriculture. While others are associated with the industries or operate