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Market Objectives

Market Objectives

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Published by Manju Db
Objectives of Marketing with special reference to rural marketing
Objectives of Marketing with special reference to rural marketing

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Categories:Types, Research
Published by: Manju Db on May 17, 2013
Copyright:Attribution Non-commercial

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05/14/2014

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MARKET OBJECTIVES
 
National growth
 
 
The tata nano is a four passenger city car built by tata motorsaimed primarily at Indian market
 
INTERNATIONAL GROWTH
 
 
Tata Motor's Nanao car is ready to start its journey on the globalroad as it displayed version of thehatchback for worldwidemarketplace. This new version was introduced at 79th GenevaMotor Show
 
.
 
 
This international version is more powerful and stronger than itsIndian counterpart. It is 0.19 meterslonger in length and is 0.08meters wider in comparison of its Indian part. The company isaimed towardsselling of Nano car in Europe for 5000 euros($6,316)).
 
ETHICAL OBJECTIVES
 
 
Tata group had never compromised on ethics, it last year edited whistle blower policy for the benefits of thecompany & society
 
 
The Company believes in the conduct of the affairs of its constituents in a fair and transparent manner byadopting highest standards of professionalism, honesty, integrity and ethical behavior.
 
MARKET SHARE & future planning
 
 
Tata said that the initial target production volume would be 250,000cars per annum on two shifts,expandable to 350,000 per annum onthree shifts.
 
 
In earlier media interviews, Ratan Tata talked about a one millionproduction target by 2010
 
Consumer focus
 
 
reports that the car conforms with environmental protection,and will have the lowest emissions in India.
the main objective of tata motors is to sells the car in very big amount.and getting success in that field.
 
The purpose of this case study is to evaluate the innovation strategy of Tata Motors, exploringtheir approach to the needs of the Indian market and the advantages
and disadvantages Tata‟s
strategy yields.

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