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Social Media 101

Presented by Danielle Hatchett @dyhatchett and Jackie Tortora @jackietortora

Presenters:

Danielle Hatchett
Social Media Specialist AFL-CIO

Jackie Tortora
Blog/Social Media Manager

AFL-CIO

WHATS #1U?
#1u is the hashtag for anything union related on Twitter.

OBJECTIVE
A basic overview of social media tools, with particular focus on Facebook and Twitter, as well as some case studies for implementing a social media program for your organization.

AGENDA
Social Media Statistics Mobile & Social Network Statistics Overview of Social Media Tools Unions are Using. Case Studies

Social Media Revolution 2013

Social Media: Growing Fast

67% of adults worldwide now use social media

What are People Doing Online?

83% of people 18-29 use social networking

Social Media: Not Just for the Young

What About Mobile?

Credit: smartinsights.com

Mobile Internet Use

Credit: smartinsights.com

Social Media and Mobile Marketing

Why Social Media?

Photo Credit: Workers Defense Project

ONE IMPORTANT THOUGHT

Are Your Ducks in a Row?

Before you go on a social media spree, remember that your website and email program are the foundations of a good digital outreach plan.

Social Media Landscape

Social Media Defined

Social Media Defined

Facebook: Largest social networking site where users can create profiles and connect to friends/family/brands and orgs. Twitter: Microblogging service where users can send text-based messages up to 140 characters. YouTube: Video sharing site where users can upload or view videos.

Social Media Defined

Pinterest: Pinboard style photo-sharing site where users can share photos centered around a theme on virtual bulletin board. Tumblr: Blogging platform where users can post text, images, video, links, audio or quotes. Instagram: Photo sharing service where users can apply digital filters to images and share through social channels. Flickr: Photo sharing site where you can store and find images for fair use.

Website is Your Home Base

AFL-CIO Now Blog

Facebook

Twitter

YouTube

Pinterest

Instagram

Tumblr

Tumblr

Flickr

BreatheYou Got This

Prioritize investing time in social media platforms that will help you reach your goals. Facebook and Twitter are safe bets.

Case Study: Comp Time Bill

Case Study: Comp Time Bill

12,000 unique visitors to website Facebook image shared 8,000 times; seen by 1M+ over 3 days 400 new Facebook fans added 1600 new e-mail signups 150 new numbers added to text list 1000 calls generated 4000 faxes sent to state reps

Case Study: Obama Budget

10,000 click-thrus to petition from links posted on Facebook, Twitter and other social platforms Four Facebook images seen by 177,000 people generated over 2200 shares Nearly 25% of e-mail action takers were new signers

Teaser Tips Time!

Facebook

Twitter Live tweet events, rallies, protests Host tweet chats Be thankful

Square images, graphics Quotes over a graphic Calls to action Keep it short (dont post more than 125 words) Ask people to LIKE and SHARE (literally)

Photo Credit: Workers Defense Project

ONE IMPORTANT THOUGHT

Social Media is SOCIAL

Social media is not a platform to only broadcast and selfpromote. Respond, engage, ask questions!
Credit: flightlesshandmade.blogspot.com

QUESTIONS?