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Moraga Rotary Newsletter- May 14 2013

Moraga Rotary Newsletter- May 14 2013

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Published by Frank May
Here is the May 14th, 2013 newsletter for the Rotary Club of Moraga, CA. Our speaker was Ted Klauber describing the best and worst ads from this year's superbowl.

Our greeter and invocator was Debbie Roessler.
Here is the May 14th, 2013 newsletter for the Rotary Club of Moraga, CA. Our speaker was Ted Klauber describing the best and worst ads from this year's superbowl.

Our greeter and invocator was Debbie Roessler.

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Published by: Frank May on May 17, 2013
Copyright:Attribution Non-commercial

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11/20/2013

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May 14, 2013
Next Meeting: April 21, 2013
Noon meeting at Soda Center Program:
Siamacki Sioshansi 
Urban Farmers 
Invocation & Greeter: Ron Mucovich
~~ COMING UP ~~May 22
 –
WED. Board meeting; 5:30 pm at Holy Trinity Hall*May 28
 –
Mike Rosa: Motorcycle Racing, Part II*June 4
 –
Club Assembly: Report from Council on Legislation**June 11
 –
Vickie Sciacca: Library service in Lamorinda*June 18
 –
Roger Poyntz: Painted Rock Project**June 25
 –
DEMOTION OF PRESIDENT FRANK MAY(Evening dinner meeting)*Regular weekly luncheon in Soda Center **Monthly evening meeting at Soda Center 
 ~~
THIS WEEK’S
MEETING~~
 The meeting was opened by
Debbie Roessler 
, whoseThought for the Day was several quotes about leadership anda great example of a recent distinguished Cal grad, and shealso led the Pledge of Allegiance.Guests this week were:
Linda May’s
mother Len
a
;
Louise
Schopke’s
mother 
Marie
and husband
Ron
;
AnneDamaschino, Pam Reneau, and Linda Campbell
; and our speaker 
Ted Klauber 
and his wife
Jasmine
.
~~ANNOUNCEMENTS~~
Gary Irwin
: We had a great bunch of workers for theCommunity Faire booth this Saturday
Nora Avelar, JohnErickson, Herb Wehmeyer, Frank May, Kevin Reneau,Rich Render, Debbie Roessler, Al Simonsen
, and walk-ons
Cliff and Mary Elena Dochterman and Lou Roessler 
.Please let the newsletter editor know of anyone Gary missedrecognizing, and his salary will be reduced.
 Gary
also passed around the signup sheet on behalf of Chairperson
Jody Parker 
for the
Moraga Rotary Golf Tournament
, which this year will be held at Moraga CountryClub on Tuesday June 4 after the Rotary meeting that day.Jody has graciously volunteered to host cocktail party food tobe served at her house in the club. Price (for non-MCC
members) is $75; for dinner only, it’s $10.
So far, we have 9golfers and 18 partiers; we are maxed out on partiers, but cantake a few more golfers. Anyone else wanting to sign up for golf should contact Gary quickly, before the field fills up. And yet another announcement from Gary
the
Town Fourthof July Fireworks exhibition
is paid by donations, so please
“buy a rocket” for $35 to Jay Ingram
, Park & Rec Director, or make a larger donation if you can.
Tony Schoemehl
: Our Rotary Field Day service project is onWed May 15 at JMI. [Since the newsletter is late again thisweek, we can provide the scoop that the Field Day wasanother success, with statistics to be provided next week].
President Frank
mentioned that the Club is once againsupporting the Moraga Youth Involvement movie night at theRheem Theater on June 15. He also announced that theTown has opened a restaurant concession which will servehealthy breakfasts and lunches at the Hacienda; the proprietor 
is also opening a restaurant in the old Mondello’s location in
Rheem.
Angelo Costanza
: We could use a few more bocceparticipants in the big June 8 tournament in Martinez; sign upwith him. . . . .Our two 2013 Camp Royal participants, EmilyOrwig and Newton Kwan, will attend the May 28 Rotarymeeting. On Friday May 24, Angelo will host doughnuts andinstruction to newbies at the Martinez courts; sign up with him.
~~THIS WEEK’S PROGRAM~~
 
Our speaker today was
Ted Klauber,
brought back again thisyear by popular demand, to provide the insights of an Ad Manon the latest Super Bowl commercials.
He’s a U of Wisconsin
graduate, and has spent his career in advertising, based inNew York, Detroit, Seattle, and San Francisco, primarilyflogging autos, tech stuff, and apparel.The Super Bowl is watched by about 108 million viewers in theUSA, half of all households, and about 50% watch it to viewthe commercials too. The latest price for 30 seconds of commercial time was $3.8 million, although large buyersprobably got a discount. There are more potential advertisersthan time available, so the long-term advertisers areeffectively grandfathered in. About 70% of adults watch theprogram, and it is the 2
nd
largest food consumption event inthe country, after Thanksgiving. Advertisers are now using social media in their advertising andmarketing. Some companies have contests for consumers todesign an ad, with the winners having their ideas made intoadvertising videos. This year, the Doritos goat commercial
was from a consumer suggestion, but Ted wasn’t sure it was
such a good idea. Oreo cookies used social media to send

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