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Aust in Digital Economy-consumer Engagement With E-commerce

Aust in Digital Economy-consumer Engagement With E-commerce

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Published by: Datalicious Pty Ltd on May 18, 2013
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05/18/2013

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Australia in the digital economy
Consumer engagement in e-commerce
NOVEMBER 2010
 
Canberra
Purple BuildingBenjamin OfficesChan StreetBelconnen ACTPO Box 78Belconnen ACT 2616T +61 2 6219 5555F +61 2 6219 5353
Melbourne
Level 44Melbourne Central Tower 360 Elizabeth StreetMelbourne VICPO Box 13112Law CourtsMelbourne VIC 8010T +61 3 9963 6800F +61 3 9963 6899
Sydney
Level 15 Tower 1Darling Park201 Sussex StreetSydney NSWPO Box Q500Queen Victoria BuildingNSW 1230T +61 2 9334 77001800 226 667F +61 2 9334 7799© Commonwealth of Australia 2010This work is copyright. Apart from any use as permitted under the
Copyright Act 1968 
, no part may be reproducedby any process without prior written permission from the Commonwealth. Requests and inquiries concerning reproductionand rights should be addressed to the Manager, Editorial Services, Australian Communications and Media Authority,PO Box 13112 Law Courts, Melbourne Vic 8010.Published by the Australian Communications and Media Authority
 
 
Contents

acma
 
|iii
Introduction 1
 Definition of e-commerce 2 
Summary 3
 
Consumers engaging in e-commerce 5
 
Participation in e-commerce activities 5
 
Who is buying online? 8
 
Incidence of online purchase 11
 
What are Australians buying online? 12
 Gender 14  Age 15 Metropolitan or non-metropolitan 16 Income 17 Employment status 17 
Value of goods and services bought online 18
 
Reasons for purchasing online 19
 
Where are goods and services bought? 19
 Reasons consumers prefer Australia 20 Reasons consumers prefer overseas 21 
Who is not participating? 22
 
Online risk management 23
 
Methodology 24
 
Overview of research sources 24
 
 ACMA-commissioned research methodology 24
 

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