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Digitech 2010-Events Brochure

Digitech 2010-Events Brochure

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Published by: Datalicious Pty Ltd on May 18, 2013
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Tony Robbins
Sydney Harbour Marriott, Australia2nd & 3rd June 2010
Digital Marketing is fast moving away from the focus being about the brand to cateringto the consumers’ needs and wants. 2010 is the rise of the sceptical, cynical, and oftencritical consumer, who’s open about sharing their thoughts with others. Refining andrestructuring your digital marketing strategies this year will enable you to better engageand effectively communicate and build trusting relationships with your consumers,leading to an increase in profits.
“If you do what you've always done, you'llget what you've always gotten.”
Digi-Tech 2010 – The Future of Marketing is Here!
Reassessing and restructuring your ‘tra-digital’ marketing strategies to provideyou with the ammunition to better engage and build trusting relationships withyour consumers for better ROI.
Key speakers include:
Tony Keusgen
Head of Technology - Australia & New Zealand
Google IncJohn Batistich
General Manager-Marketing
Westfield GroupJames Borg
Digital Manager
AGL EnergyCarolyn Macdonald
Head of Marketing, Innovation
ABCTodd King
National Online Marketing Manager
AMP Capital Shopping CentresOliver Mistry
Online Marketing Manager
FoxtelSean Smith
Head of Brand and Communications
HotelClubCaroline Brunel
Marketing Manager
Tourism IrelandMagda Walczak
Head of E-Commerce
Real InsuranceLisa Womersley
Senior Mobile Product Web Analyst
SensisStella Haros
Associate Director Digital Marketing
Paul Foster
Digital Marketing Manager
Swinburne University of Technology
Key benefits of attending:
the integration of mobile marketing in your digital marketing strategies forhighly effective consumer engagement.
, measuring and monitoring data for higher conversion rates.
real-time consumer intelligence to build deeper and more effective customerrelationships.
your online presence by driving traffic to your website to effectively engageconsumers and increase sales.
on consumer behaviour and utilising critical insights to entice convert andmaintain consumers
*Early Bird & Group Discounts
Ask about our savings
Your distinguished chair:
Peter Harris
National President
Australian Market and Social Research Society
Peter is one of Australia’s leading consumer experts within the Tourism,Entertainment, Media & Leisure sectors, with more than 20 yearsexperience as a marketer, research buyer, supplier and marketing strategist within these categories. Peter has established, designed and managed dozens of qualitative studies, large scale continuous tracking studies and consultancy projects in Australia, Asia and the Middle East.Peter has been a member of the AMSRS for over a decade, and has held the position of National President since September 2007. He holdsBachelor of Commerce from the University of Western Sydney and is aQualified Practicing Market Researcher (QPMR).
Agencies accredited with
The Communications Council
can accrue
CPD hours
upon attending this event.
members are entitledto
QPMR points
upon attending this event.
Also featuring a half day interactive workshop on:
Tracking, measuring and monitoring data from digitalmarketing strategies for higher conversion rate
Facilitated by: Data expert
Christian Bartens
Managing Director
Christian Bartens is passionate about the power of data and how it canhelp shape effective marketing strategies. After having worked in digital marketing in Australia and overseas for many years, he established Datalicious; a new breed of agency that strives to makes data accessibleto non-analysts and provides actionable insights to marketers. As a data evangelist and pioneer in digital marketing and web analytics,Christian is lecturing at the University of Sydney and has spoken at numerous industry events and conferences about the power of data inoptimising marketing communications. He works closely with leadingindustry bodies and solution providers such as ADMA and regularly getsinvited to industry councils, customer advisory boards and beta testing programs.
0830Registration & coffee0845Welcoming address from the chairPeter Harris
National President
Australian Market and Social Research Society0900Session one – Case StudyAn insight into digital marketing 2010
Focusing more on customer retention and growth and understanding what drivescustomer satisfaction and loyaltyUsing web personalisation in the most effective way to increase consumerengagementDeveloping and optimising various consumer engagement tools to createmaximum appeal to consumersDeveloping strategic agility: Building in flexibility and innovation to your digitalmarketing across all aspects of digital strategy
Tony Keusgen
Head of Technology Australia & New Zealand
Google Inc.0945Session Two – Case StudyClosing the Gap - Full integration of the marketing mix
Successful integration of traditional and digital marketing strategies coexisting ona tight marketing budgetIs traditional marketing still relevant?Don’t’ jump on the bandwagon: Striking a good balance of integrated digitalstrategies that’s right for your brandEmbracing fully integrated online and offline marketing strategies to optimise yourmarketing strategy
Caroline Brunel
Marketing Manager
Tourism Ireland1030Morning refreshments & networking break1100Session Three – Case StudyIntegrating traditional and digital media to influence consumerbehaviour in a service industry.
Drawing on consumer insights to develop engaging marketing content thatresonates with your marketStrategies to driving consumers online and the impact of engaging and richcontent on their behaviourTracking, monitoring and analysing the hits and misses, what does it all mean?Lessons learnt: How will they be applied to future campaigns and what thatwould look like
Stella Haros
Associate Director Digital Marketing
Paul Foster
Digital Marketing Manager
Swinburne University of Technology1145Session Four – Case StudyHow retailers are using digital channels to engage their Customers:
Evolving to social business designThe move to multi-channel retailingThe rise of mobile and social mediaThe importance of integrating these new retail channelsGlobal learnings
John Batistich
General Manager - Marketing
Westfield Group1230Network luncheon1330Session Five – Case StudyGive them what they want: Using online analytics to morph youronline presence
Assessing the digital landscapeUsing research to flesh out content gapsJuggling internal deliverables and customer needsBack to basics – the power of active listening in the digital spaceIdentifying the quick wins in consumer engagement
James Borg
Digital Manager
AGL Retail Energy Limited1415Session Six – Case StudyOptimising the integration of mobile marketing within your digitalstrategies to entice your consumers
Establishing the key steps on how to integrate mobile marketing in digitalstrategiesAssessing the key drivers of mobile marketing for more effective consumerengagementCaptivating current and potential mobile customers on the go to increase ROI
1500Afternoon refreshments & networking break1530Session Seven – Case StudyA Social Media Experiment: The good the ok and the ugly andlessons for next time
What is the best approach for my brand and product?Should we even be playing in this space? If so, to what extent?Once we open the floodgates is there any going back?Learnings: FOXTELs top line approach on a SMM campaign
Oliver Mistry
Online Marketing Manager
Foxtel1615Session Eight – Case StudyComparison of Social Media Marketing (SMM) v.s Social InfluenceMarketing (SIM)
Building your Social Media Marketing (SMM) online presenceMastering how to overcome the fear of ‘Brand Bashing’ by your target marketand turning a negative marketing response to a positive oneMerging SMM with other digital marketing strategies to provide users with aricher real time experience
Magda Walczak
Head of E-Commerce
Real Insurance1700Closing remarks from Chair and end of Day One
Conference Programme Day One
Wednesday 2nd June 2010
About the Endorsers
Formed over 15 years ago The Marketing Association is one of the most influential andhighly respected professional and educational bodies for marketers in the Asia Pacific Region.
offers both Personal and Corporate membership packages to provide you with theopportunity to achieve career advancement and enhanced credibility in the professionthrough profession development programs and access to the latest information onmarketing practice. Membership of MAANZ also gives you substantial discounts on manymajor marketing conferences. More Information www.marketing.org.au
Point of Purchase Advertising International (POPAI)
is the only global, not-for-profit, industry association exclusively dedicated to serving the interests of all those involvedin retail marketing. POPAI has 19 national offices covering 45 countries and more than 1,700members worldwide. The organisation works to establish and maintain excellence in allaspects of retail marketing communications, raise standards of business practices andprovide its' membership with information to ensure its continued position as a vital part ofthe marketing mix. www.popai.com.auThe
Media Federation of Australia (MFA)
was formed in 1997 with an objective ofsupporting those Agencies that specialised in media services (ie. media research, strategicplanning, media negotiation and placement). Today the MFA has a total membership baseof 19 Media Agencies who are collectively responsible for over 72% of media billings inAustralia.
marcus evans
would like to thank everyone who has helped with the research andorganisation of this event, particularly the speakers and their staff for their support andcommitment.

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