Sydney Harbour Marriott, Australia2nd & 3rd June 2010
Digital Marketing is fast moving away from the focus being about the brand to cateringto the consumers’ needs and wants. 2010 is the rise of the sceptical, cynical, and oftencritical consumer, who’s open about sharing their thoughts with others. Refining andrestructuring your digital marketing strategies this year will enable you to better engageand effectively communicate and build trusting relationships with your consumers,leading to an increase in profits.
“If you do what you've always done, you'llget what you've always gotten.”
Digi-Tech 2010 – The Future of Marketing is Here!
Reassessing and restructuring your ‘tra-digital’ marketing strategies to provideyou with the ammunition to better engage and build trusting relationships withyour consumers for better ROI.
Key speakers include:
Head of Technology - Australia & New Zealand
Google IncJohn Batistich
Westfield GroupJames Borg
AGL EnergyCarolyn Macdonald
Head of Marketing, Innovation
National Online Marketing Manager
AMP Capital Shopping CentresOliver Mistry
Online Marketing Manager
Head of Brand and Communications
Tourism IrelandMagda Walczak
Head of E-Commerce
Real InsuranceLisa Womersley
Senior Mobile Product Web Analyst
Associate Director Digital Marketing
Digital Marketing Manager
Swinburne University of Technology
Key benefits of attending:
the integration of mobile marketing in your digital marketing strategies forhighly effective consumer engagement.•
, measuring and monitoring data for higher conversion rates.•
real-time consumer intelligence to build deeper and more effective customerrelationships.•
your online presence by driving traffic to your website to effectively engageconsumers and increase sales.•
on consumer behaviour and utilising critical insights to entice convert andmaintain consumers
*Early Bird & Group Discounts
Ask about our savings
Your distinguished chair:
Australian Market and Social Research Society
Peter is one of Australia’s leading consumer experts within the Tourism,Entertainment, Media & Leisure sectors, with more than 20 yearsexperience as a marketer, research buyer, supplier and marketing strategist within these categories. Peter has established, designed and managed dozens of qualitative studies, large scale continuous tracking studies and consultancy projects in Australia, Asia and the Middle East.Peter has been a member of the AMSRS for over a decade, and has held the position of National President since September 2007. He holdsBachelor of Commerce from the University of Western Sydney and is aQualified Practicing Market Researcher (QPMR).
Agencies accredited with
The Communications Council
upon attending this event.
members are entitledto
upon attending this event.
Also featuring a half day interactive workshop on:
Tracking, measuring and monitoring data from digitalmarketing strategies for higher conversion rate
Facilitated by: Data expert
Christian Bartens is passionate about the power of data and how it canhelp shape effective marketing strategies. After having worked in digital marketing in Australia and overseas for many years, he established Datalicious; a new breed of agency that strives to makes data accessibleto non-analysts and provides actionable insights to marketers. As a data evangelist and pioneer in digital marketing and web analytics,Christian is lecturing at the University of Sydney and has spoken at numerous industry events and conferences about the power of data inoptimising marketing communications. He works closely with leadingindustry bodies and solution providers such as ADMA and regularly getsinvited to industry councils, customer advisory boards and beta testing programs.