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  • DAFTAR PUSTAKA Analisis Pengaruh Komunikasi Pemasaran Terhadap Keberhasilan DAGADU Sebagai Mayor Brand Produk Sandang Di YOGYAKARTA

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    DAFTAR PUSTAKA Analisis Pengaruh Komunikasi Pemasaran Terhadap Keberhasilan DAGADU Sebagai Mayor Brand Produk Sandang Di YOGYAKARTA

    Uploaded by

    radiska zulkarnain

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 1

    DAFTAR PUSTAKA

    Griffin, Ricky W. 2006. Bussines. New Jersey: Prentice Hall International Inc

    Katherin Miller. 2001. Communication Theories. New York: Mc Graw Hill.

    Philip kotler & Amstrong. 2004. Dasar-dasar pemasaran. Jakarta: PT. Indeks.

    Sari, Lia Puspita. 2008. Brand activation Dagadu Djogja. Yogyakarta: Fakultas Ilmu
    Sosial dan Politik Universitas Gadjah Mada.

    Setianto ,Widodo A. 2009. Handout Komunikasi Pemasaran. Yogyakarta: Jurusan Ilmu


    Komunikasi Fakultas Ilmu Sosial dan Politik Universitas Gadjah Mada

    Soehadi, Agus W. 2005. Effective Branding. Bandung: Mizan Media Utama

    Wasesa, Silih Agung, 2006. Strategi Public Realition. Jakarta: PT. Gramedia Pustaka
    Utama

    Situs:

    Siegel Joel G dan Jae K shim yang diterjemahkan oleh Moh. Kurdi (1999). Kamus islilah
    akuntansi. Jakarta. PT. ALEX MEDIA KOMPUTINDO. Diunduh dari :
    http://www.scribd.com/doc/11319639/Pengertian-Penjualan

    http://markbiz.files.wordpress.com/2008/04/1-pemasaran-global-ruang-lingkup-n-
    tantangan.pdf

    http://ums.ac.id/staf/mardalis/marketing/Kuliah%201%20Pemas.pdf

    http://www.bizzia.com/brandcurve/five-rules-for-effective-branding/

    http://www.angelfire.com/crazy2/moelmaxpower/modul/Modul3mp.doc

    http://en.wikibooks.org/wiki/Mass_Media/Theories

    http://www.cw.utwente.nl/theorieenoverzicht/Levels%20of%20theories/macro/Diffusion
    %20of%20Innovation%20Theory.doc/

    http://kedaikarir.com/2009/02/pt-aseli-dagadu.html

    http://brandmaster.wordpress.com/2009/03/14/trimodal-theory-and-brand-interaction/

    http://www.thefreedictionary.com/

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