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Study of wheat seed market in Haryana

Study of wheat seed market in Haryana

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Published by Anil Sahu Agri Bhu
Estimation of wheat acreage, market size, SRR & drivers for seed replacement. Farmer’s pay and pricing strategy in reference BC ratio. Identification of prevailing products usage by farmers and analysis of adoption process. Study the penetration of Mahyco and competitors varieties in the area. Identifying purchase behaviour and reasons for hybrid/ varietal preferences. Competitor’s product mapping and market development activities required for Mahyco to become leader. Future potential and viability for wheat varietal and hybrid business and identify opportunity areas for Mahyco’s wheat hybrid/ varieties and thereby formulating its marketing strategy.
Estimation of wheat acreage, market size, SRR & drivers for seed replacement. Farmer’s pay and pricing strategy in reference BC ratio. Identification of prevailing products usage by farmers and analysis of adoption process. Study the penetration of Mahyco and competitors varieties in the area. Identifying purchase behaviour and reasons for hybrid/ varietal preferences. Competitor’s product mapping and market development activities required for Mahyco to become leader. Future potential and viability for wheat varietal and hybrid business and identify opportunity areas for Mahyco’s wheat hybrid/ varieties and thereby formulating its marketing strategy.

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Categories:Types, Research
Published by: Anil Sahu Agri Bhu on May 18, 2013
Copyright:Attribution Non-commercial

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08/11/2013

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Summer ProjectforMaharashtra Hybrid Seed Company Limited
Title of the project:
Study of wheat seed market in Haryana
Submitted to:
DA
-
IICT,
 
Gandhinagar,
 
Gujarat 
 
Submitted by:
 Anil
 
Kumar
 
Sahu
 
ID:
 
200913009
 
Master
 
of 
 
Science
 
In
 
Information
 
and
 
Communication
 
Technology
 
in
 
 Agriculture
 
and
 
Rural
 
Development 
 
[M.
 
Sc.
 
ICT
-
 ARD]
 
Dhirubhai Ambani Institute of Information and Communication Technology(DA-IICT)Gandhinagar-382 007
Gujarat
 
 
 
Page:
2
 
of 
 
89
 
CERTIFICATE
This is to certify that Mr. Anil Kumar Sahu has successfully completed summer internship project from
3
rd
May 2010 to 9
th
July 2010
in Maharashtra Hybrid Seed Company Limited at Dawalwadi, Jalna, Maharashtra. He worked on the project title
“Study of wheat seedmarket in Haryana”
His head quarter was at Kurukshetra district of Haryrana. He covered Kurukshetra, Kaithal,Karnal, Panipat and Jind districts of Haryana. During summer training I found him to be hard working and sincere.I wish all the best for his future.Thanking You.........................................Place:............................ Mr. Sanjay SinghDate:............................ (Product Manager-PMG)Maharashtra Hybrid Seed Co. Ltd.Dawalwari, JalnaMaharashtra
 
 
Page:
3
 
of 
 
89
 
DECLARATIONI Anil Kumar Sahu
, Post Graduate student of Information and Communication Technologyin Agriculture and Rural Development batch 2009-11, from Dhirubhai Ambani Institute of Information and Communication Technology (DA-IICT), Gandhinagar, Gujarat. Herebydeclare that this project report titled,
“Study of wheat seed market in Haryana
” is anoriginal study and has been carried out by me as a part of summer training in MaharashtraHybrid Seed Company Limited (MHSCL) and no any part of this report has been copied from any source, or if taken, the original source has been given due credit in the content. Ifurther declare that I have worked for at least two months on our summer training as required under manual of policies of the our institute.Place: Gandhinagar Anil Kumar SahuDate: 6
th
Aug. 2010 ID: 200913009

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