• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
 
Conversion Rate Checklist Report:Profitable e-Newsletters
The 6 Elementsof acontent-rich,money-makinge-newsletter.
By Nick Usborne
ExcessVoice.com 
 
Conversion Rate Checklist Report – ExcessVoice.com -- June 20082
Introduction
Of all the channels available to online marketers, e-newsletters areperhaps the most underestimated.Online video and audio are hot. Blogs are hot. RSS feeds are hot.E-newsletters have fallen by the wayside. Perhaps because there isnothing new or remarkable about the technology behind them. Infact, the technology behind emailing an e-newsletter is as old as theInternet itself.So while others ignore the extraordinary power of e-newsletters,perhaps you will take this opportunity to take another look at theirtrue potential.Here are just some of the ways in which e-newsletters stand headand shoulders above other marketing channels.
-
 
Visitors to your site come...and then they go, never to return
-
 
Recipients of promotional emails grow tired of relentless salespitches
-
 
Subscribers to your blog or RRS feed move on to newdiscoveries
-
 
But a GOOD newsletter will get in front of their eyes everytime you send it, and can hold people’s attention for years.
By addressing the 6 elements in this Checklist Guide, you cantransform your e-newsletter into an extraordinary asset for yourcompany or organization, and also convert thousands of loyalreaders into buyers.This is not a report about the technical aspects of e-newsletterpublication. It’s about the content you deliver.And about how quality content converts to sales, issue after issue,year after year.That’s where the gold lies.Nick UsborneExcessVoice.com 
 
Conversion Rate Checklist Report – ExcessVoice.com -- June 20083
#1: Establish a content structure for youre-newsletter and stick to it.
There are many ways to structure the content of your e-newsletter.Here are just some of the elements that can be found in a good e-newsletter:
-
 
Articles
-
 
Product or service reviews
-
 
Interviews with industry experts
-
 
Industry or company announcements
-
 
A list of related news links with thumbnail descriptions
-
 
Reminders
-
 
Tips & Tricks
-
 
Surveys
-
 
Contests
-
 
Q&A
-
 
Reader feedbackMost e-newsletter publishers will create a template for theirpublications, and include three or four of the elements above.Most importantly, they will then stick to that format and sequence ofelements in every issue...so their readers know what to expect andlook for in each issue as it arrives.Consistency in the nature of your content and the sequence in whichit is presented are important, in the same way that the format of aprint magazine is important.
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...