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European MobileOperators
 
 
 
2008 European - MobileOperators
 
2008 European - Mobile Operators
Publication Overview This report covers developments among Europe’s mobile network operators, assessing theirstrengths and strategies in a market characterised by increasing competition from MVNOs andresellers. The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France,Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia(FYROM), Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania,Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine and United Kingdom.
 
 
European Mobile Operators
Price competition will continue to erode average voice revenue in coming years, while regulatory measures on mobiletermination rates and voice roaming will further reduce overall operators’ revenue by many millions of Euro. This will beexacerbated by the anticipated regulation of mobile data roaming. Operators have responded by focussing CAPEX on network upgrades and encouraging consumers to take up high-end mobile data services to shore up overall ARPU. Yet during the nextfew years considerable revenue opportunities will be derived from the growing application stores developed for the iPhone andAndroid platforms and by manufacturers such as Nokia. Although mobile operators risk having their networks become dumb pipes, they nevertheless earn much needed revenue by giving content providers network access. Average mobile penetration in Europe is above 100%, so growth in coming years lies in the migration of subscribers from GSMto 3G services. Most operators will also concentrate on shifting prepaid subscribers to higher-ARPU contract plans in comingyears, as well as moving to flat-rate data plans. Europe’s mobile market remains dominated by a group of seven or so major international operators, while the principal operator in most countries remains the former incumbent telco. Some have branched into non-home markets through developing low-costsubsidiaries, while others, particularly Telenor, Vodafone, Telefónica and Orange, have branched out further afield to becometrue global players. Data in this report is the latest available at the time of preparation and may not be for the current year. The following notes provide some background to our scenario forecasting methodology: · This report includes what we term scenario forecasts. By describing long-range scenarios we identify a band within which weexpect market growth to occur. The associated text describes what we see as the most likely growth trend within this band. · The projections shown in the tables in this report are based on our own historical information, as well as ontelecommunication sector statistics from official and non-official, national and international sources. We assume a possibledeviation of 15-20% around this data. · All statistics for GDP, revenue, etc are shown in US$, in order to maintain consistency within and between markets. At thesame time we acknowledge that this can introduce some irregularities.
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