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2013-05-21 - TX Mortgage Bankers Association Notes

2013-05-21 - TX Mortgage Bankers Association Notes

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Published by Michael Hyatt

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Categories:Types, Business/Law
Published by: Michael Hyatt on May 19, 2013
Copyright:Attribution Non-commercial

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05/19/2013

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PLATFORM
Get Noticed in a Noisy World
Michael Hyatt
Introduction
You are on stage.But that stage is very crowded:
Fact: There are more than 164 million blogs.
Fact: There were more than 1.5 million books published last year. Amazonhas more than 27 million books in its database.
Fact: There are thousands of radio and television shows.
Fact: Amateur videographers uploaded more video content to YouTube inthe last 60 days than the three major networks produced in the first 60 yearsof their existence.That’s why you need a platform. What is a platform? A platform is comprisedof your contacts, prospects, customers, fans, and followers.I got interested in platform-building because of three experiences:1.Experience #1: As an author.2.Experience #2: As a publisher.3.Experience #3: As a blogger.
© 2013, Michael Hyatt. All rights reserved.
“More video up-loaded to YouTubein the last 60 daysthan the 3 majornetworks pro-duced in TV’s first60 years.”@MichaelHyatt“All the world is astage.”@ShakespeareSays
 
Here’s how my blog traffic grew:Four observations about this graph:1.Observation #1: I blogged for four years before I broke 1,000 readers amonth.2.Observation #2: I hit a big inflection point in 2008.Because I was blogging more consistently.Because a few big websites picked me up.Because I began using social media.
Platform: Get Noticed in a Noisy World
2
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Average Monthly Unique Visitors
MICHAELHYATT.COM
 
110225 450 70020,00043,00059,000183,000261,000347,000
 
3.Observation #3: I built a platform before I needed it.4.Observation #4: It could have done it faster today if I had known then whatI know now.A platform provides you with four benefits:1.Benefit #1: Visibility.2.Benefit #2: Amplification.3.Benefit #3: Connection.4.Benefit #4: Options.
The Platform Framework
It used to be that someone else owned the platform. You couldn’t get access to it,unless you could get past the
 gatekeepers
. Social media changed all that. Now, forthe first time in history, non-celebrities—people like you and me—can get no-ticed in an increasingly noisy world.Thesis: You can build a powerful, personal platform by taking just five steps:
1.Step #1: Start with WOW.
a.Understand the power of word of mouth.Never forget:1)Everyone has a megaphone.2)Everyone is connected to everyone else. b.Exceed your customer’s expectations.When people encounter your product, they have one of three experiences:
 Michael Hyatt
3
“Most people quitright before theyare about to suc-ceed!”@MichaelHyatt“Great marketingonly makes a badproduct fail faster.”@David_Ogilvy

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