Entrepreneurship and Innovation
Vision and plans: Mapping theoutlines of a new venture
Dr Nigel Lockettn.email@example.com
2/16 © Lockett 2009
What is a business model?
•An architecture for the product, service and informationflows, including a description of the various businessactors and their roles; and a description of the potentialbenefits for the various business actors; and descriptionof the sources of revenues . . . and marketing plan.(Timmers 2000)•Are inventing new value propositions, transforming therules of competition, and mobilizing people andresources to unprecedented levels of performance. Is adistinct system of suppliers, distributors, commerceservices providers, and customers that use the Internetfor their primary business communications andtransactions. (Tapscott et al 2000)