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TITLE:

The Market at the Bottom of the Pyramid (Chapter 1)

AMAZON LINK:

http://www.amazon.com/Fortune-Bottom-Pyramid-Eradicating-Publishing/dp/0131877291/ref=sr_1_1?ie=UTF8&s=books&qid=1234441981&sr=1-1

QUOTATION:

Contrary to the popular view, BOP consumers are gettingconnected and networked. They are rapidly exploiting the benefits ofinformation networks.

LEARNING EXPECTATIONS:

I want to know to what market is portrayed for the bottom of thepyramid.

I want to learn how to have a market at the bottom of the pyramid.

I want to learn the key or strategic key for establishing a market at thebottom of the pyramid.

REACTION:

I am bothered with the status of the financial crisis in the country, notonly in the Philippines, but also to the different countries over the worldwho suffers in great poverty. When I have seen the campaigns to helpthose people who live on far less than $2 a day, I have these confusion inmind and the question of why. Well, I cannot blame myself because Ihave different opinion on that side. I think people given chance to offer ahelp in any form such as donation is just an abuse in their selves. As Iremember with what we tackle in my earlier subjects, it is good to give butkeep in mind that you are helping wisely.Upon reading this chapter, I was amazed. It has presented a wiser wayof helping people in need not by giving them donations. As stated in thischapter, “The purpose of this book is to change that familiar image onTV.” It is really true because there are different interpretations in anymatters but through explaining and defending an opinion things becomeclearer to one’s mind, just like me.

“What is needed is a better approach to help the poor, an approachthat involves partnering with them to innovate and achieve sustainablewin-win scenarios where the poor are actively engaged and, at the sametime, the companies providing products and services to them areprofitable.”

I think it is the best line I have read from business books especially for establishing goals of a business with incline to the poor. It is really true. In

order to help both parties, the poor and the growth of the companies, it isbest to build programs, services or promos that are really in for them thatwill give them chance to experience those certain services which will notdeprive their dignity as a person.There are three assumptions discuss to understand how establishing amarket for the bottom of the pyramid made possible. It just helps us tohave more ideas on how the market have generated from this greatopinion based on the following assumptions.1.)

The poor cannot participate in the benefits of the globalizationwithout an active engagement and without access to productsand services that represent global quality standards.2.)

The BOP, as a market, provides a new growth opportunity for theprivate sector and a forum for innovations.3.)

BOP markets must become an integral part of the work of theprivate sector.There are still different interesting topics in this chapter such as thenotions that BOP are brand conscious, BOP is connected, BOP consumersaccept advanced technology readily and other stuff that describes theaspects connected to BOP.

LESSONS LEARNED:

I learned that BOP is really a market to focus on because most of thepopulation in any countries belongs in here.

I have discover that the notion of brand conscious are especiallypertains to the BOP but not to those people who belong in the upper level of the pyramid.

I understand now that all of the people are important in any market.

INTEGRATIVE QUESTIONS:

What is the effect of the collaboration of poor, civil societyorganizations, governments, and large firms?2.

How can the distribution of wealth and the capacity to generateincome in the world be captured?3.

What does urban concentration represents?4.

How can the BOP convert into a consumer market?5.

What are the Three A’s?

TITLE:

Products and Services for the BOP (Chapter 2)

AMAZON LINK:

http://www.amazon.com/Fortune-Bottom-Pyramid-Eradicating-Publishing/dp/0131877291/ref=sr_1_1?ie=UTF8&s=books&qid=1234441981&sr=1-1

QUOTATION:

The poor as a market are 5 billions strong. This means that solutionsthat we develop cannot be based on the same patterns of resource use thatwe expect to use in developed countries. Solutions must be sustainable andecologically friendly.

LEARNING EXPECTATIONS:

I want to know more about the BOP.

I want to know the different products and services for the BOP.

I want to understand how companies generate their ideas of creatingproducts and services for consumers that belong in BOP.

REACTION:

Considering the different products and services that are been derivedtoday it is very difficult to distinguish which is which for those customerswho can avail it according to what category they involved or belongedto. Different portfolios of products and services have been generatedwhich sometimes design just for the Western markets. As we all know, theWestern markets are those people who belong in the upper level of thepyramid.BOP markets become more emerge with the different possibilities ofreplicating the developed country models which result to unsatisfactoryresults. The sustainability of the different facilities for operating thecompletion of certain products and services in the Western are no longer existing because of the unaffordable expenses in continuing theoperation of the business especially Western.In creating a strategy for BOP market as a target, a company mustscore there certain programs to a certain criteria which if it scored 7 or greater than 7 then the program or strategy will surely succeed intargeting the BOP market.There are twelve principles of innovation for BOP markets and inputsfrom me to express how I understand each principles of innovation:

1.)

Price Performance

– Mostly market is very careful in choosing certainproducts and services which is nowadays applied because of thefinancial crisis in which the price is carefully and reasonably for anything. A certain market wants to assure that whatever they