et Impact kicked off their new undergraduatechapter at the Robert H.Smith School of Business witha corporate social responsibilityevent featuring John Kordsmei-er, President of NorthwesternMutual Foundation.The Foundation is the chari-table arm of the insurance com- pany Northwestern Mutual Fund, based in Milwaukee, Wis. Their
Lissa Murakami, Net Impact Executive Vice Presi-dent, welcomes students to theevent. Photo source: Vicky Shi John Kordmeier, Presi-dent of Northwestern Mutu-al Foundation, spoke at Net Impact’s launch event. Photo source: Business Wire
ended in thunderous applausefrom an audience of more thanone-hundred people, the attend-ees migrated to a networking re-ception with Northwestern Mu-tual Foundation representatives.
“The success of our rst
event went above and beyondour expectations,” Vice Presidentof Career Development NimaFarshchi said. “We hope that thisevent helped establish Net Im- pact within the Smith School andcampus community.”
Corporate social responsibility event launches chapter
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Over winter break, the teammet via Google Hangout. Al-though leaders were scattered in places such as Nicaragua, Austra-lia, and India, they were able toconnect across time zones to dis-cuss expectations and logistics of the coming semester.When the semester began,the leadership team met every
Thursday. The rst step was to
attract new members, so the mar-keting committee designed and dis-
tributed yers, managed a tabling
schedule, and utilized social media.Junior supply chain major KushaanShah created SmithNetImpact.org
as the ofcial website for the Smith
School undergraduate chapter.On Feb. 12, the leadership team
held their rst information session.
Twenty-seven people attended andlistened to the team discuss up-
coming events, the micronance
fund, membership requirements,and marketing efforts.After all of the marketing ef-forts, Net Impact has now grownfrom the initial ten people to 138members.“We’re well on our wayto achieving gold status,” said
Lissa Murakami, senior
-nance major and executive vice president of Net Impact.
main cause is to ght childhood
cancer, and some initiatives involve partnerships with Alex’s Lemon-ade Stand and Starlight ChildhoodFoundation.The leadership team of Net Im- pact tabled in Van Munching Hallfor over a week to market the event.The marketing committee not onlycreated buzz through Facebook andTwitter, but also implemented a dig-ital contest on the Net Impact web-site.This unique contest prompted participants to submit a response tothe question, “What does corporatesocial responsibility mean to you?”Based on the answers, the teamchose three respondents to receive prizes.The event began with Kordsmei-er’s presentation at 6 p.m., where hediscussed Northwestern Mutual’sstrategy for corporate social respon-sibility. He engaged the audience byincorporating group activities and posing questions.“Complete this phrase,” Kords-meier said. “I exist to – what? Whydo you exist?”After Kordsmeier’s presentation