His daily workflow
- publishing blog posts/ videos, articles, communications materials,and material for social media channels. He has at least to know how it works and torespond to comments, when appropriate, in order to foster a positive community and add
value to the user’s experience
Total Web Awareness
Setting the relevant alerts, staying inside the flow, with an open mind and open eyes.Review user generated comments and posts in a quick and timely manner.Create a MOON : massive open online network.
Social media marketing
creating, managing and growing the company’s presenc
ethrough blogs, Twitter, Facebook, and other strategically relevant online properties
the Community Manager is often responsible for customer support
answering questions however they come in (phone, e-mail, Twitter) andmanaging any online feedback forums such as Get Satisfaction pages;
Liquid Learning Management and Knowledge Management,
the information flow, theuser generated content, the co-
-how and knowledge has to be harvestedand curated in order to remain visible and accessible.
New Skills for a new job profile
To do this job efficiently, a Community Manager should have all these skills:
- they will be required to walk into networking events andbe comfortable introducing themselves to strangers.
blogging creates authenticity, if you don’t spam and
relationship, but videos are much more performant, as nothing is so convincing asthe human voice. The daily publishing skils are include voice, sounds, images
and…and the intelligence to find the right words.
Social media experience
experience with social media tools isn’t a must, butit’s definitely helpful and cuts down on training. Look for someone who can
navigate Word Press and understands Twitter and Facebook for business
this especially applies if you’re at a small company. The person
needs to get along with your other employees and needs to mesh with the