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Efcient Choices:
Building a Lie Insurance Portolio
 
 
Lie Policy Design Basics
To look at lie insurance along the lines o “ecient rontier”analysis, in which diverse assets with dierent correlations areused in portolios to produce expected returns with lower volatility, we can ocus on our characteristics unique tolie insurance:
1. Price
(premium outlay)
2. Cost 
(net premium outlay and resulting cash value)
3.
 
Death beneft
(potential or natural increases in ultimatedeath benet through inclusion o dividends/cash value or policy account value accumulations)
4. Risk
(to the policyholder, associated with insurancecompany investments used to support the policy reserves) Just as diversication o investments is a wise practice, italso holds true that no one style o insurance is best or allcircumstances, or client preerences. Most permanent insurancepolicy designs can be grouped into one o our categories. Let’sexamine these policy types, applying the above characteristics:
 WholeLieUniversalLieNo LapseGuaran-teeUniversalLieMinimalFundingVariableULPrice
HighestLowest2ndLowest2ndHighest
Cost
BestHighest2ndHighest2ndBest
DeathBeneftIncreasePotential
ExcellentNoneSomeGood
Risk
Very LowLowestLowHigh
 * Analysis based on policies or a male, non-smoker, best class, to Lie Expectancy.
Quantiying Categories o Lie Insurance Based on Risk 
To select the right combination o policies or a particular individual, the starting point is determining a product’s potentialrisk. Assuming that a company is nancially strong, a Risk Indexo zero could be assigned to a No-Lapse Guarantee policy.At the other extreme, or a Variable Universal Lie productentirely using an S&P500
TM
Index sub-account, a Risk Index o 15 is assigned, as the standard deviation (measurement o risk)applied to this type o und is typically 15%. Whole Lie insurance is assigned a Risk Index o 1.8, as WholeLie has no downside investment risk, but has a possible risk associated with the annual declaration and level o dividendsallocated to the policy.
Live for today and prepare for tomorrow 
Now more than ever, lie insuranceought to be a primary asset o choice or people who want to buildan ecient nancial portolio, due toits growth and security over a long term horizon. Because o the many variations o product types andfexibility in design, lie insurance canbe evaluated along the principles o Modern Portolio Theory – maximizing returns or a givenamount o risk through diversicationo investments.
The Living Balance Sheet
®
, a web-based tool that gives individuals and businesses the inormation they needto view current nancial situations and build ecient strategies or the uture.The Living Balance Sheet
®
displays the nancial holdings identied by the client based on inormation andvaluations provided directly by the client or by electronic eeds rom the client’s nancial institutions.Valuations provided by electronic eeds refect the most current inormation provided by nancial institutionsas o the date and time noted, but can refect valuations rom an earlier date and time.The Living Balance Sheet
®
and logo are registered trademarks o The Guardian Lie Insurance Company o America, New York, NY. Patent pending.
 
Products as Various Percentages o an Insurance Portolio
%Whole Life -1.8
 
%NLG UL
-
0%VUL
-
15Risk Index
010000109000.18208000.36307000.54406000.72505000.90604001.08703001.26802001.44090101.50901001.621080101.68100001.802070101.863060102.044050102.225040102.406030102.587020102.768010102.94080203.00900103.121070203.182060203.363050203.544040203.725030203.906020204.087010204.26800204.44070304.501060304.682050304.86
%Whole Life -1.8
 
%NLG UL
-
0%VUL
-
15Risk Index
3040305.044030305.225020305.406010305.58700305.76060406.001050406.182040406.363030406.544020406.725010406.90600407.08050507.501040507.682030507.863020508.044010508.22500508.40040609.001030609.182020609.363010609.54400609.720307010.5010207010.6820107010.863007011.040208012.0010108012.182008012.360109013.501009013.680010015.00
In order to consider the various scenarios, please reer to theRisk Index Matrix above.
Risk Profle Key:
Conservative 0 – 4.5
 
Growth 8.0 – 11.04
 
Balanced 4.68 – 7.9
 
Aggressive Growth 12.0 – 15.0
To determine a reasonable and eective blend o policiesor optimally desired results, ollow these steps:
1.
Determine the risk tolerance and time horizon o theinsurance buyer.
2.
 Identiy the greatest priority, i.e. lowest premium outlay,development and access to cash value, or ability togenerate excess death benet.
3.
 From the Risk Index Matrix, select the combination o products ranging 3 steps below to 3 steps above theRisk Index that best ts the buyer’s prole.The ollowing examples show “slices o the Risk Matrix” thatidentiy an appropriate mix o products or a specic prole.
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