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Planning and Strategy

Planning and Strategy

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Published by tanvir09

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Categories:Types, Business/Law
Published by: tanvir09 on Apr 15, 2009
Copyright:Attribution Non-commercial

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04/28/2012

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Planning and Strategy 
Chapter 5 
Lecture Outlines
 
Copyright © Houghton Mifflin Company. All rights reserved.
Lecture Outlines
, 5–2
Chapter Objectives
Identify
four organizational responses to uncertainty,and
distinguish
the three types of planning.
Write
good objectives and
discuss
the role of objectives in planning.
Explain
the concept of synergy and
identify
four kindsof synergy.
Describe
Porter’s model of generic competitivestrategies.
Identify
and
discuss
at least three e-businessstrategy lessons from the Internet revolution.
 
Copyright © Houghton Mifflin Company. All rights reserved.
Lecture Outlines
, 5–3
Chapter Objectives
(cont’d)
Identify
and
describe
the four steps in thestrategic management process, and
explain
 the nature and purpose of a SWOT analysis.

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