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Table Of ContentsEnvironmental Scan.........................................................................................................2Industry Analysis

............................................................................................................3Competition................................................................................................................4Consumer....................................................................................................................6Social...........................................................................................................................7Technology.................................................................................................................9Legal..........................................................................................................................11Economy...................................................................................................................12

Consumer Analysis

.......................................................................................................15

Porter’s Five Forces Model

..........................................................................................18Threat of New Entrants / Entry Barriers.............................................................18Power of Buyers ......................................................................................................19Power of Suppliers..................................................................................................20Threat of Substitutes...............................................................................................21Competitive Rivalry................................................................................................22Conclusion.......................................................................................................................23Bibliography....................................................................................................................24

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Environmental Scan

is a popular method of examining the many differentexternal factors affecting an organization – the outside influences on success orfailure. It can also be referred as a

management technique which helps usunderstanding the external environment in which a business operates.

Mentioned below are the factors affecting the Telecommunication Industry and hence Nokia as well.

Political Factors: Major Government PolicyPersonal Communications Services (PCS)

is a family of advanced mobilewireless digital telecommunications services rich in features that offers voice,data, and image communications. Industry Canada licensed fourteen companiesto provide PCS services on a competitive basis across Canada. Two national 30MHz PCS licences were awarded to Clearnet PCS Inc. and MicrocellTelecommunications Inc. One national 10 MHz PCS licence was awarded toRogers Wireless Inc. and 11 regional 10 MHz PCS licences were awarded to themembers of the Mobility Canada consortium. The Mobility Canada consortiumdissolved with three members, TELUS, BCTel Mobility, and Quebec Telephone,merging under TELUS and the remaining members forming the Bell WirelessAlliance. In October 2000, TELUS acquired Clearnet to form a national wirelesscompany.The PCS auction ended February 1, 2001 following 51 rounds of bidding over 14days. Fifty two out of a total of 62 licenses were auctioned. The auction winnersbid a total of $1.5 billion.

PCS Auction WinnersBidder Bids ($millions)

Bell Mobility Inc. 720.5Rogers Wireless Inc. 393.5TELUS Communications Inc. 356.0W2N Inc. 11.4

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Thunder Bay Telephone Ltd. 0.6

Source: Industry Canada

Work Plan for Releasing Additional Spectrum for Advanced Mobile ServicesIncluding 3GIndustry Canada has outlined a work plan that will lead to the licensing ofadditional spectrum for advanced mobile service, including 3G, which willproceed in parallel with the 3G activities in the U.S. It is anticipated that as aresult of public consultations and related activities, more than 80 MHz ofspectrum will be licensed.Graph below illustrates the amount of spectrum currently available for mobileradiotelephone systems and the spectrum resources which are candidates forfuture consultation for use in Canada.

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