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PPGPPG stands for Pittsburgh plate glass co. it is the automotive replacement glassbusiness. In 1992 new unit of business called LYNX attached to them where LYNX job is to serve in three market groups; their traditional customer of glassinstallers, insurance companies and car owners. LYNX is a group with 600employees, maintaintwo regional call centres,connects 50 insurance providersand 15,000 glass installers and processes nearly 2 million auto glass claims ayear.they are linked up with these companies in the organization.

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PPG AutoGlass-

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PROSTARS –

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PROSTARSAutoCare.com –

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LYNX Services –

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GLAXIS-

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GTS Services-In order to increase their margin of profit and in order to capture the market shareand increase their supplying power, following are the recommendations1.PPGcorrespondent LYNX can talk to the top 5 insurance companies who holdsthe maximum percentage of market share in auto insurance industry in unitedstates of America, they can tell the insurance service providers that if they will directly getthe product from them, theycan have it for less margin of profit as compared tothe its market price or to the price its sold to the customers or other opendistributors in the market. nowinsurance service providers will do marketing thatcustomers will get glass for less if they will go by there channel without increase

in their insurance premium, then the insurance service providers will choose theinstallers and will send the customer to them. this way they will directlyemphasize on customers through the insurance service providers with the help of LYNX.2. Also the claims made is to be cashless, like insurance providers will pay on thespot direct to the installer the amount of money to be paid.4.Insurance service providers can provide the customers with offers like they canget the windshield at the wholesale price, they will sell the windshield to them atzero profit zero loss basis which will help in attracting more customer to go andbuy the PPG product from them.5.PPG should also come in the channel as a distributor, like they can open their own retail stores in the market and sell them openly and concisely in competitionto Speedy and Apple. theyshould market their product more efficiently this waythrough this mode.6.PPG can run mobile workshop which mobile vans which will provide on-siteservice of replacing the windshield in the most and remote parts of the country.also they can tow away the vehicle from spot to their own workplace for thereplacement of windshield.7.They can also partnership with speedy and apple or they can buy the marketshare of them in the majority8.PPG should do telemarketing and e-marketing for their services which we havediscussed above in order to achieve more profit.PPG cannot acquire the 100 percent of market and can completely overcome thecompetition but they can try to maximize their growth and more likely, can selldirectly to the customers in a market