Disruption Using the Business Model Canvas
Your business is unsustainable in its present form. It doesn’t matter what you make, or sell, or offer. If you continue toembrace “business as usual,” you are doomed.
That was the bottom-line message offered by Alexander Osterwalder, co-author of Business Model Generator, in his DayTwo keynote at the Front End of Innovation conference in Boston this week. As I learned in my days at Forrester
Research, whether you are writing a research report or giving a speech, there’s nothing like starting off with a little fear,
uncertainty and doubt (FUD) to get people’s attention.
Osterwalder introduced the crowd to his Business Model Canvas (BMC), which is a tool that allows people to makeexisting or new business models tangible so they can be discussed. There are 9 components to the BMC: CustomerSegments, Customer Relationships, Channels, Value Propositions, Key Activities, Key Resources, Key Partners, CostStructure, and Revenue Streams.