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Blogs
 What is a blog?
 Web log: A blog is merely a tool that lets you do anything fromchange the world to share your shopping list.
In a PressThink post from 2004 that rings true today, New  York University journalism professor Jay Rosen described bloggers as “speakers and writers of their own invention, atlarge in the public square. They’re
 participating
in the greatgame of influence called public opinion. And they’redeveloping, mostly through labors of love, what I’ve called anextremely democratic media tool.”
95 percent of the top 100 newspapers feature reporter blogs
 
Types of blogs
Personal blogs
News blogs
Entertainment blogs
Corporate blogs
Opinion blogs
Political blogs
 
Blog basics
Great bloggers speak with informed, personal authority through an honest, lively voice. Their posts often engagereaders in a productive conversation through commentsposted to the blog.
To write a great blog, write about what you know – yourpassion, well researched and reported. Employ the skillsof a news columnist, crafting a personal, first-person voice that readers will find engaging, comfortable andhonest.
 When you don't know something, do not be afraid toadmit it. Great bloggers see their posts as the firstcomment in a conversation, rather than the final word onthat particular topic.
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