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Using a Marketing Plan to Manage Market Risk

Using a Marketing Plan to Manage Market Risk

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Published by Scarlet
How marketing plan can help you mitigate the risk involved
How marketing plan can help you mitigate the risk involved

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Categories:Business/Law
Published by: Scarlet on May 21, 2013
Copyright:Attribution Non-commercial

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05/21/2013

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Using a Marketing Plan toManage Market Risk
(originally titled: Risk Issues in Alternative Markets)
Denise Mainville Agricultural & Applied EconomicsVirginia TechMay 28, 2006Danville
 
2
Introduction
Types of risk
Different risks for different markets
Role of a marketing plan in mitigating risk
 
3
Types of Risk
Operational (short-term) risk
 –
Price
 –
Yield
 –
Quality

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